Yarkona, Israel – 7th January 2014: A unique Android-based TV stick aimed at enabling families to communicate, share content, interact and play via the TV – no matter where each individual may be located – is to be launched at CES, Las Vegas.
The new HDMI TV stick – called Bob and developed by Meet-Bob Ltd. – is designed to provide families with intuitive and exciting interactive communication options. It easily turns any TV into a content and communications center, enabling family members to watch TV shows, movies or videos together; easily share favorite content and special moments with each other; keep-in-touch (using a web-cam) and play games with one another – even if they are on different sides of the world.
The Bob stick can be easily carried anywhere, making any TV part of the family network.
Content providers, brands, retailers or any companies interested in extending their reach to the family living room, are provided with a refreshing new family-oriented product offering unique marketing opportunities. The Bob stick enables the efficient delivery of content (live channels, VOD and games), the promotion of products and services and micro-targeted campaigns directly to the family’s TV. Bob’s social nature and its unique interactive capabilities, allow it to target families in an entirely new way, strengthening brand loyalty, increasing viewer engagement and opening new revenue opportunities.
Moreover, with the Bob stick the user experience is fully personalized. Every family member has a personal login and is offered relevant features and content to fit their profile. For example, the children in the family will have access to specific VOD, live channels, games, apps, websites and educational books that have been authorized by their parents. They will have limited TV viewing time and can communicate only with other family members. While the grandparents will have the ability to access different content that is relevant for them, ask for family help, links to their shopping sites, options for sharing content with other family members, etc. Bob enables each content provider, brand or retailer to define different user profiles at home and their usage scenarios.
“Technology was supposed to get us closer; it has opened the boundaries and has become a commodity enabling us to communicate easily with anyone, anywhere,” said Sigalit Klimovsky, CEO of Meet-Bob Ltd. “But while we connect more with a bigger group of people, we interact and communicate less with the people we care about… our family. We believe technology can do more for us and bring the people we love closer together and that’s what Bob is designed to do,” she added.
About Meet-Bob Ltd.
Cellular phones and social networks enable us to communicate easily with anyone around the world, yet they reduce the personal human interactions. Aimed at bringing families back together, Bob provides them with exciting interactive communication options. This Android-based HDMI TV stick turns any TV into part of the family network.
Bob creates an exciting opportunity for brands, content providers and retailers interested in entering the TV market with a refreshing family-oriented product. With Bob, dedicated TV content can be distributed to any TV. Its social nature and interactive capabilities allow strengthening brand loyalty, increasing viewer engagement and maximizing revenue opportunities.
PRFilter is a relevance engine that filters press releases for users based on a personal profile of their interests created from their own, or their publication’s, published articles. The public website also provides anyone with the ability to search thousands of releases from multiple sources or view the most relevant releases in particular areas of interest.
Releases marked with [PRFilter] in the subject line of RealWire release emails indicate PRFilter determined the release passed an individuals relevance threshold. Users can login and increase or decrease this threshold. Users can also train PRFilter to determine release relevance more accurately by providing feedback – “More”, this release is relevant or “Less”, this release is not relevant.
Please visit PRFilter to log in or contact RealWire for more information.
News Receiver Options
Receivers members area – the receivers members area allows you to amend your news category options and preferences, and access your own personal RSS feed of relevant news. Log in now or request log in details.
Unsubscribe – should you wish to unsubscribe from RealWire’s distribution, please click here. We would very much value your feedback on why you wish to be removed in order for us to continue to improve and develop our service.
Whilst RealWire Limited endeavour to ensure the accuracy of the information contained in this Release, RealWire Limited cannot accept any liability for:-
• the inaccuracy or otherwise of any information contained in this Release; or
• any loss liability or expense which may be suffered by any party in consequence of acting or omitting to act as a result of any information contained in or omitted from this Release; or
• any loss or suffering which may be caused by or to any party either as a result of the information contained in this Release or such information contained in this Release being inaccurate or otherwise misleading.