Cypress, California, (June 4, 2014) – Clarion Corporation of America announced today an innovative marketing program called ‘Clarion Builds’, intended to connect Clarion and its partners to new and existing fans who are car enthusiasts, automotive sports fans, journalists, historians, and anyone with an interest in design and style.Clarion Builds is designed to serve as a base for Clarion and its partners to tackle unique restoration projects of iconic cars and trucks, as well as other vehicles such as motorcycles and boats in the near future. Through a mix ofsocial and traditional media, Clarion Builds will bring to the fans and followers of the program details associated with each project in their different phases of completion.
“It feels that our collective world culture is falling out of love with the automobile and we’re more interested today in our smartphones and tablets, playing games and watching viral videos rather than enjoying what most of us enjoyed when we were growing up such as cars, driving, motorsports, and owning a piece of motoring art,” says Allen H. Gharapetian, Vice President of Marketing and Product Planning for Clarion Corporation of America. See more> |
