Honor Smartphones Take the Lead During Singles’ Day Performance, Celebrating Another Record Year With Worldwide Festive Offerings
NEW DELHI, November 13, 2017 /PRNewswire/ —
Soon to be launched Honor 7X becomes the bestseller in RMB 1000 to 2000 category
Honor, the young, innovative and trendsetting smartphone brand for digital natives, has achieved another record performance on Singles’ Day, the largest online shopping festival in China. With over RMB 4.02 billion sales revenue on Chinese e-Commerce giant Jingdong (JD.com) and Alibaba (Tmall.com) platform, Honor became the number one in terms of revenue in Smartphone category of this two major players on Singles’ Day. To celebrate the success, Honor opens the festive deal for the holiday season worldwide.
With a broad portfolio and best-in-class product offering, Honor leads the sales amongst different price-points (from RMB 1000-3999) and became the top selling brand (in both revenue and volume) in the Smartphone category on JD.com’s platform, even surpassing Apple. As a new milestone for Chinese brand in this big campaign, Richard Liu, the Chairman and CEO of JD.com congratulated Honor for this success. According to the JD.com’s ranking from 1st to 11th Nov, Honor consolidated its leading position by surpassing Xiaomi for 7 days at volume and 8 days at revenue.
The recently launched Honor 7X phone with full-view display, started a selling frenzy of 300,000 units snapped-up in less than 2 hours, and then made it to the overall bestseller list amongst the RMB 1000-1999 on Alibaba (Tmall.com) on Singles Day. The Honor 7X will soon be introduced in India.
To share this success with Honor fans all over the world, Honor also rolled out the Honor Gala Festival in India through its Honor Store and through e-Commerce platforms like Flipkart and Amazon, which saw a whopping success. The promotional deals were offered on cutting-edge flagship models including Honor 8 Pro, and Honor 6X, and Honor’s exciting range of accessories designed especially for the young digital-native generation.
“Honor not only prides itself in creating a unique product experience for our fans, we are also truly committed to delivering the best value to them. As such, festive offerings are a great opportunity for us to recognize the importance of our fans and thank them by offering best value technological and innovation deals. With our online platform and global partners, these incredible deals will be borderless across the globe,” said George Zhao, President of Honor.
Honor 8 Pro – India’s Flagship Killer in 2017
Launched in July 2017, the Honor 8 Pro is the brand’s latest flagship model which has been named the Flagship killer of the year. The Honor 8 Pro not only takes smartphone design to next level, it is also a solid performer boasting many premium features, including an impressive dual-lens camera that packs a 12-megapixel RGB color lens and a 12-megapixel monochrome lens, the Kirin 960 chipset, 6GB of memory, 128GB of storage[1], and EMUI 5.1. The Honor 8 Pro has earned many awards from top global technology media.
Honor 6X – Best of CES 2017
The Honor 6X, launched during CES 2017, packs a range of premium features at a compelling price, including a sandblasted metal body, a dual-lens rear camera featuring 12-megapixel and 2-megapixel lenses, 3340-mAh battery for 2.2 days regular usage on one single charge, and overall rock-solid performance. This mighty budget phone stole the show at CES this year, receiving more than ten awards from top international media and winning the accolades of ‘Best at CES 2017.’
About Honor
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, ‘For the Brave’, the brand was created to meet the needs of digital natives through Internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.
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