Onelink by First Alert® with Amazon Alexa Takes Over Amazon’s Treasure Truck at CES 2018

LAS VEGAS, Jan. 10, 2018 /PRNewswire/ — Meet your family’s new best friend thanks to Onelink by First Alert! Today at the 2018 Consumer Electronics Show (CES) in Las Vegas, First Alert is introducing the new Onelink Safe & Sound with Amazon Alexa built-in. Experience the first announced Alexa-enabled smoke and carbon monoxide (CO) alarm and premium home speaker at a fun-filled Amazon Treasure Truck event, just outside of the Las Vegas Convention Center.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8251551-first-alert-onelink-amazon-treasure-truck-ces-2018/

The revolutionary device delivers added convenience and enjoyment to every household, acting as a smart smoke/CO alarm, premium home speaker and Alexa-enabled smart device. The Onelink Safe & Sound provides hands-free access to Alexa, letting people simply use voice to play music, hear the news, check the weather, control smart home devices, and more.

The Onelink Safe & Sound allows you to rest easy knowing the device will alert you at home and away via mobile push notifications, in the event of an emergency.

“We are thrilled to showcase the Onelink Safe & Sound at Amazon’s Treasure Truck. This product takes our Onelink portfolio to the next level. With Alexa built-in, smart protection and a robust home speaker, it will truly become a must-have for many families,” said Tom Russo, vice president of marketing and product development at First Alert, the most trusted brand in home safety.* “Amazon’s Treasure Truck offers an opportunity for CES attendees to be among the first to experience the Onelink Safe & Sound with Amazon Alexa and see the many features for themselves.”

Visitors to Amazon’s Treasure Truck will experience the Onelink Safe & Sound first-hand. Attendees will also experience the premium home speakers on the device, and demonstrations of the LED functions – including the nightlight.

There will be fun, interactive games for attendees to play while they learn about First Alert’s latest innovation and prizes to be won. Throughout the day, CES attendees can stop by Amazon’s Treasure Truck to play and have a chance to win Onelink and Amazon prizes, as well as pre-order the Onelink Safe & Sound.

Visit Amazon’s Treasure Truck located outside the Las Vegas Convention Center Plaza between 9 a.m. – 6 p.m. on January 10, 2018 to check out the Onelink Safe & Sound takeover of Amazon’s Treasure Truck.

To learn more about the Onelink Safe & Sound, visit www.firstalert.com/onelink.

*First Alert Brand Trust Survey, February 2017 – Results are based on the responses of 1,004 adults, ages 18 and older, living in the United States who completed a telephone survey, February 16-19, 2017. Results are accurate to +/- 3 percentage points with a 95 percent confidence level and can be generalized to the entire adult population in the United States within those statistical parameters. For more information or a copy of the complete survey and results, contact Tim Young at LCWA: 312/565-4628 or tyoung@lcwa.com.

About BRK Brands, Inc. 
BRK Brands, Inc. (Aurora, IL), is a fully owned subsidiary of Newell Brands. For 60 years, BRK Brands, Inc. has been the manufacturer of First Alert^®-branded home-safety products, the most trusted and recognized safety brand in America. BRK^® Brands designs and develops innovative safety solutions including Tundra^™ Fire Extinguishing Spray, Onelink by First Alert smart home products, a comprehensive line of smoke alarms, carbon monoxide alarms, fire extinguishers and escape ladders to protect what matters most.  Such products are also marketed under the BRK Electronics^®brand, The Professional Standard for the builder and contractor audiences.  BRK Brands, Inc. products are found in more than 30 countries worldwide.  For more information, visithttp://www.firstalert.com, http://www.brkelectronics.com or http://www.newellbrands.com.

About Newell Brands 
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. For hundreds of millions of consumers,Newell Brands makes life better every day, where they live, learn, work and play.

This press release and additional information about Newell Brands are available on the company’s website, http://www.newellbrands.com.

©2018 BRK Brands, Inc., Aurora, IL 60504. All rights reserved. 
BRK Electronics^®, First Alert^® and Onelink^® are registered trademarks of BRK Brands, Inc., Aurora, IL60504.
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