VAN NUYS, Calif., Feb. 19, 2018 /PRNewswire/ — Funrise, Inc. and Hasbro, Inc. announce they have extended their licensing relationship for the TONKA brand and will introduce several new vehicle segments starting Fall 2018. Under license from Hasbro, Funrise will continue to drive the brand as the exclusive TONKA vehicle licensee worldwide, spearheading product development and marketing for TONKA vehicles and playsets.
As part of the licensing extension, Funrise will continue to innovate within the vehicle category by introducing several new product segments starting in Fall 2018. New segments include the highly anticipated TONKA Power Movers vehicles with Motion Drive Technology, a new line of construction vehicles that dynamically changes the sounds of the vehicles as kids play, and additional series of TONKA Tinys, including a new construction-themed carrying case playset.
In addition, Funrise will continue delivering realistic construction, rescue and urban vehicles with new versions of the iconic steel vehicles, innovative Mighty Motorized® segment, realistic Mighty Fleetä and Toughest Minisä vehicles with lights and sounds, and fan favorite, Tinys™ collectible vehicles and playsets.
“We are proud to extend our long-term partnership with Hasbro,” said King Cheng, Chief Executive Officer of Funrise, Inc. “TONKA and Funrise are synonymous with quality and imaginative play, and we will continue to grow the brand globally by investing in innovative vehicles that will last for generations.”
“We’re very excited to expand our relationship with Funrise,” said David Henderson, Senior Vice President of Consumer Products North America at Hasbro Inc. “We’re committed to bringing consumers high quality and fun products like the iconic TONKA line, and we’re proud to continue to grow our relationship and bring TONKA vehicles and playsets to even more fans around the world.”
Funrise, Inc. is a global innovator and industry leader in the design, manufacturing, marketing and distribution of toys and games worldwide. Delivering fun for kids of all ages, Funrise creates toys and games for high-profile brands including TONKA, GAZILLION®, LUNA PETUNIA™, SPACE RACERS™ and SUNNY BUNNIES™, is the global master toy partner for Paramount Pictures’ highly anticipated animated feature, AMUSEMENT PARK™, and is a co-production partner and toy creator for the upcoming TV series RAINBOW BUTTERFLY UNICORN KITTY™. Funrise is headquartered in Van Nuys, CA, with additional U.S. offices and showrooms in Minneapolis, MN and Bentonville, AR, and international offices in Canada, Mexico, United Kingdom, France, Spain, Australia and Hong Kong. Funrise is a wholly-owned subsidiary of Matrix Holdings Limited. For more information, visit www.funrise.com.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).