Huawei’s e-brand for digital natives, Honor, has emerged as one of the fastest growing smartphone brands in India. With innovative and best in segment products like Honor 7X, Honor View 10, Honor 9 Lite, Honor has shown momentum and growth in the India market. Honor as a young and fearless brand was born to deliver best in class cutting edge smartphone technology to young millennial audience, and has produced some of the best smartphone devices for Indian consumers in 2017.
Huawei witnessed a massive overall growth of 165% in CY 2017 as per Counterpoint, Q4 2017 report. While Huawei focused on wearable devices, it was Honor that played an instrumental role in brand building, and launched global best sellers that became India best sellers as well. The budget bestseller smartphone, Honor 7X was pivotal in the growth of the brand towards Q4, 2017.
Further, the launch of Honor View 10 and Honor 9 Lite has paved the way for greater recognition of the brand in India, thereby, reinforcing its global leadership. Honor 9 Lite has been a sold out all four times on Flipkart making it one of the most popular Honor smartphone to date.
“Honor alone registered an unprecedented growth of 300% owing to successful smartphone launches in Q4. Products like Honor 9 Lite, Honor 7X, Honor 8 Pro, Honor 9i, have redefined the magic of dual camera photography whereas product like Honor View 10 has been integral in delivering the true AI experience available in a smartphone. We are proud of our strong growth and will continue to focus on superior quality devices for our Indian consumers,” said P Sanjeev, Vice-President, Sales, Huawei Consumer Business Group.
Honor is the first smartphone brand in India to introduce Artificial Intelligence (AI) driven smartphone, Honor View 10, at very pocket friendly cost, in line with brand’s commitment towards the Indian market. The launch of Honor View 10 marked the beginning of a new AI era, making consumers shift from the smartphones to ‘Intelligent phones.’ The latest offerings from Honor, Honor 9 Lite and Honor 7X have reshaped the budget smartphone category in the Indian smartphone market, owing to competitive hardware and software features, and have been termed as best budget smartphones by media critics.
Huawei, well known for its excellent R&D, brings out the best innovations in every offering. It invents consumer-centric technology that not only enhances the overall performance of the device but also creates brand loyalty amongst its consumers. Honor has been on a high success streak in 2017 with in-house premium technology and constant innovation.
*Counterpoint Research 2017 edition
About Honor:
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, “For the Brave”, the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei’s Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.
For more information please visit: www.hihonor.com/in
