Qualcomm Technologies Inc. and THX® Demonstrate End-to-End Workflow for Delivery of Next-Generation Immersive Audio Experiences using MPEG-H for Broadcast at NAB 2018

LAS VEGAS, April 9, 2018 /PRNewswire/ — THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, and Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, a global semiconductor company, today announced they will be demonstrating the end-to-end THX Spatial Audio workflow using MPEG-H for the delivery of next-generation immersive audio experiences at NAB 2018.

The THX Spatial Audio Platform is an end-to-end universal positional audio solution built with the flexibility to support legacy (channel-based), emerging content formats (object-based and ambisonics) and open standards across mobile, PC and consumer electronic devices. The platform is comprised of capabilities for content creation, MPEG-H encoding and decoding and a robust set of features to optimize audio playback experiences over a wide range of consumer devices, all of which can be seamlessly integrated into existing content creation and distribution workflows.

THX and Qualcomm will be showcasing the tools necessary to enable the seamless transition to MPEG-H using the THX Spatial Audio Platform as the next generation audio standard for content creators, broadcasters, video and audio streaming service providers and device manufacturers.

Demonstrations include:

• THX Spatial Audio Platform capabilities including the encode, decode, and transport of immersive audio using MPEG-H
• The capture, encode, decode and simultaneous delivery of live content for VR and linear television
• The use of state-of-the-art Pro Tools plug-ins using a combination of objects and ambisonics to create immersive audio experiences
• The real-time measurement, creation and delivery of personalized Head-Related Transfer Functions (HRTFs), optimized for a listener’s unique hearing physics, via the THX Spatial Audio Platform’s personalization tool.

A cost-effective solution for the industry to deploy, the capabilities of the THX Spatial Audio Platform will help accelerate the transition to MPEG-H and make next generation entertainment experiences more accessible to consumers without compromising audio fidelity on mobile, PC and CE devices.

About THX Ltd.
Founded by legendary filmmaker George Lucas in 1983, THX Ltd. and its partners provide premium entertainment experiences in the cinema, in the home and on the go. Over the past thirty years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, and automotive systems. Today, THX continues to redefine entertainment, providing exciting new technologies and assurance of experiences which provide consumers with superior audio and visual fidelity and ensure an artist’s vision is truthfully delivered to audiences worldwide.

THX is a registered trademark of THX Ltd. All other trademarks remain the property of their respective owners.