BLUETTI, a global leader in lithium energy storage solutions, made a significant impact at PV EXPO 2025. Takumasa Kawamura, COO of BLUETTI Japan, delivered a keynote speech titled “The Portable Power Business in a New Era” emphasizing the growing importance of portable power solutions for disaster resilience and everyday life. He introduced BLUETTI’s latest innovations and underscored the company’s commitment to expanding services and collaborations in the Japanese market.
Premium Series: Unlocking Boundless Energy Potential
BLUETTI introduced its Premium Series, designed for users seeking exceptional performance and reliability. These products feature ultra-fast charging, compact yet powerful designs, an innovative Power Lifting Mode, and extended battery lifespan. The company prioritizes offline distribution to enhance customer experience and provide efficient after-sales support. The series includes:
- AC60P: A highly portable 504Wh power station with a 600W output, IP65 water-resistant rating, and fast charging capabilities, making it ideal for outdoor use, is now available at BICCAMERA and Kojima.
- AC180P: A versatile 1440Wh power station with a 1800W continuous output and 2700W Power Lifting Mode, perfect for home backup and mobile applications.
Introducing the AORA Series: Tailored for Japan’s Energy Needs
In response to Japan’s growing demand for efficient home energy storage solutions, BLUETTI unveiled the AORA Series, designed specifically for the Japanese market. Inspired by “青空” (meaning “blue sky”), the series symbolizes clean energy and a brighter future. The first models include:
- AORA 80: 768Wh battery capacity, 1000W output, 80% charge in 45 minutes, and a 10-year lifespan with advanced BMS protection.
- AORA 100: 1152Wh capacity, 1800W output (3600W peak), ultra-quiet operation (40dB), and fire-resistant housing for extreme conditions.
Enhanced Local Services for Japanese Customers
BLUETTI is strengthening its commitment to the Japanese market by establishing a dedicated service center in Japan. This facility will provide technical support, after-sales services, and consultation for energy storage solutions, ensuring a seamless experience for local users.
Future Commitment: Expanding BLUETTI’s Presence in Japan
“We are fully committed to delivering innovative energy solutions tailored to local needs,” said Takumasa Kawamura, COO of BLUETTI Japan. “Our mission is to empower individuals and businesses with reliable, eco-friendly power options, reinforcing our dedication to sustainability and energy independence.”
Building on this vision, BLUETTI plans to introduce more localized energy storage products over the next 3–5 years. The company aims to expand its service network, enhance offline distribution channels, and collaborate with renewable energy organizations to drive wider adoption of sustainable energy solutions across Japan.
With continuous innovation and customer-centric strategies, BLUETTI is poised to lead the next era of portable and home energy solutions in Japan.
