MONTRÉAL, June 19, 2018 /CNW Telbec/ – Videotron is currently conducting a large-scale campaign to raise its profile in the Ottawa area and position itself as an alternative to the current mobile carriers. Videotron has been in the Ottawa market for several years with its high-performance mobile network. It is now gearing up to accelerate its business development in the region and win over Ottawa-area consumers.
“We want to energize this market by offering innovative services, attractive plans and the best customer experience anywhere,” said Bertrand Hébert, Vice-President and Chief Marketing Officer of Videotron. “Like our entry into the Québec mobile market, our presence in Ottawa creates another option for consumers looking for mobile services that truly meet their needs.”
Videotron’s campaign will highlight advantages such as its award-winning customer service and powerful LTE mobile network. All of Videotron’s mobile plans are Canada-wide and include extended national coverage. New customers can keep their phones and port their current 613 number to Videotron, if they wish.
Videotron is the only carrier to offer the same plans and prices in Ontario and Québec. Ottawaresidents will therefore be able to take advantage of Videotron’s competitive plans, most of which include Club illico mobile1, and attractive features such as the family discount, 2 which lets parents activate up to two free phones with unlimited calling and texting for their children.
Videotron has two retail locations in the Ottawa area, at the St. Laurent Centre and Place d’Orléans, with a third one set to open this summer at the Bayshore Shopping Centre.
The summer-long campaign will include billboards, online ads, radio commercials and major event sponsorships.
About Videotron
Videotron (www.videotron.com), a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access, cable telephone and mobile telephone services. Videotron is a leader in new technologies with its illico interactive television service and its broadband network, which supports high-speed cable Internet access, digital cable television, and other services. As of March 31, 2018, Videotron was serving 1,626,000 cable television customers. The Club illico over-the-top video service had 383,400 members. Videotron is also the Québec leader in high-speed Internet access, with 1,674,600 subscribers to its cable service as of March 31, 2018. As of the same date, Videotron had 1,047,000 subscriber connections to its mobile telephone service and was providing cable telephone service to 1,169,600 Québec households and organizations. For the thirteenth consecutive year, Videotron ranked as Québec’s most respected telecommunications company in the annual Léger survey.
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