SEATTLE–(BUSINESS WIRE)–Jul. 12, 2018– (NASDAQ:AMZN) – Amazon.com today announced back-to-school and off-to-college deals for Prime Day, offering Prime members savings on a wide selection of school supplies, including laptops, shoes, backpacks, clothing, bedding, furniture, dorm room décor and more. Last year, Amazon.com customers purchased more pencils, pens, notebooks, glue sticks, lunchboxes and backpacks on Prime Day than any other day of the year. According to a June 2018 poll conducted by the National Retail Federation and Prosper Insights & Analytics, more than a third of back-to-school and off-to-college shoppers reported shopping for school items on Amazon.com during Prime Day 2017, with more than half planning to shop for the upcoming school season this Prime Day. Prime Day will have more than one million deals worldwide this year and 36 hours to shop, starting at 12pm PT/3pm ET July 16. Not a member yet? Anyone can join Prime or start a 30-day free trial at amazon.com/primeday to participate in Prime Day.

“This Prime Day, we’re excited to offer customers incredible deals on everything they need for back-to-school and off-to-college – from colored pencils to calculators and shoes to shower caddies, and everything in between, Prime members can complete their school shopping all on Prime Day,” said Cem Sibay, Vice President, Amazon Prime. “Our goal is to give members precious time back this summer so they can do more of what they love, especially our Prime Student members who can find their favorite college essentials in one place, without having to leave the lounge chair.”

Back-To-School Prime Day Deals

The following is a sampling of deals members can shop on Prime Day (and a half), which begins July 16 at 12pm PT/3pm ET and runs through July 17.

• Save up to 40% on select denim styles for kids from Levi’s and The Children’s Place
• Save up to 50% on apparel for kids and baby from Amazon brands, including Amazon Essentials and Spotted Zebra
• Save up to 30% on office products from AmazonBasics, an Amazon brand
• Save up to 30% on Minions and Trolls Binders by Avery
• Save 20% on select High Sierra Backpacks
• Save up to 30% select STEM toys
• Save 30% on everyday essentials from Amazon brands, including Solimo, AmazonFresh, Mama Bear, and Presto!
• Save $40 on Amazon Fire HD 8 Kids Edition tablet, only $89.99
• Save $30 on Amazon Fire 7 Kids Edition tablet, only $69.99
• Save $20 on Echo Dot Kids Edition, only $59.99

Off-To-College Prime Day Deals

The following is a sampling of deals members can shop on Prime Day (and a half), which begins July 16 at 12pm PT/3pm ET and runs through July 17.

• Save up to 50% on apparel for men and women from Amazon brands, including Amazon Essentials, Goodthreads, Daily Ritual, Core10 and more
• Save up to 40% on select jeans for women and men from Hudson, Lucky and DL1961
• Save up to 70% on select Samsonite two-piece spinner sets
• Save on a 32-inch Smart TV, only $129.99
• Save on a 40-inch Smart TV, only $194.99
• Save up to 40% on select SanDisk memory products
• Save up to 35% on select monitors, laptops and routers
• Save up to 30% on AmazonBasics computer accessories, laminators, bath towels, bedding and more
• Save up to 30% on furniture and décor from Rivet and Stone & Beam, including desks, office chairs, sofas, lamps, rugs and more
• Rivet Cove Mid-Century Tufted Sofa, only $499
• Save up to 25% on Tuft & Needle mattresses
• Save up to 30% on Cozy Sack Bean Bags
• Select Loloi Faux Cowhide Rugs, only $119
• Save 20% on select Novogratz Rugs
• Save 20% on select Modway Casper Chairs
• Save on Etekcity Wi-Fi Smart Plugs – works with Alexa
• Save on Keurig K-Café and K-Cups
• Save on Contigo West Loop Travel Mugs

Amazon’s Back-To-School Store

Available at www.amazon.com/backtoschool, Amazon’s Back to School store provides a seamless shopping experience that allows customers to add must-haves to their shopping cart without navigating between product pages. Parents can shop school list essentials by grade or simply browse curated products within the most shopped-for categories, including School Supplies; Clothing, Shoes & Accessories; Electronics; Everyday Essentials; Toys & Games; and Deals. In addition, educators have their own dedicated shop where they can discover classroom necessities, including everything from desks to pencil sharpeners on Amazon Business.

Amazon’s Off-To-College Store

Available at www.amazon.com/offtocollege, Amazon’s new Off to College store serves as a one-stop shop where parents and students can easily access everything they need for life on campus. From laptops and textbooks to bedding and small kitchen appliances, Amazon has all the furniture, dorm room décor, class essentials, and late-night snacks. Parents, students, and educators can browse popular categories, including College Essentials; Textbooks; Clothing, Shoes & Accessories; Electronics; Study Supplies; Home; and Deals. Higher education institutions can enjoy a dedicated shop that makes it easy to find everything from lab equipment and supplies to common books for first year reads, academic journals and items for trade or nursing schools on Amazon Business.

More Ways to Shop for College Students and Teens

New for back-to-school year, teens 13 through 17 years old can acquire their own Amazon login under their parent’s account and shop independently using the Amazon App. Parents can either approve all orders or set pre-approved spending limits, providing their teens with a customized level of autonomy to browse, shop, and make their school purchases. Parents who have a Prime membership can share select benefits with their teen at no additional cost, including Free Two-Day Shipping, Prime Video and Twitch Prime. To learn more, visit www.amazon.com/forteens.

Prime Student is a Prime membership designed for students and offers an unparalleled combination of shopping and entertainment. Students of two- and four-year colleges can receive exclusive discounts on a wide selection of college essentials, access thousands of movies and TV shows with Prime Video, stream more than two million songs with Prime Music, enjoy a selection of free games and in-game loot with Twitch Prime, along with fast, free shipping on textbooks and millions of other Prime-eligible items. The cost of Prime Student is half the cost, or 50% off of regular Prime. Signing up is simple – students can provide their .edu email address and enjoy a six-month trial to start their membership. To learn more, visit www.amazon.com/joinstudent.

Every Day Made Better with Prime

Prime was designed to make your life better every single day. Over 100 million paid members around the world enjoy the many benefits of Prime, including shopping and entertainment. In the U.S. that includes unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to Prime Music, Audible Channels for Prime, Prime Reading, Prime Photos, Twitch Prime; early access to select Lightning Deals, one free pre-released book a month with Amazon First Reads, and more. Prime members can also get deep discounts on select popular foods at Whole Foods Market plus an additional 10 percent off hundreds of sale items. Prime was built on the foundation of unlimited fast, free shipping and members receive Prime FREE One-Day Shipping and Prime FREE Same-Day Delivery in more than 8,000 cities and towns, two-hour delivery with Prime Now in more than 30 major cities and unlimited Free Two-Day Shipping on more than 100 million items. Start a free trial of Amazon Prime at amazon.com/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.