Blizzard Entertainment Brings a Festival of Games and Community Attractions to gamescom 2018

COLOGNE, Germany–(BUSINESS WIRE)–Blizzard Entertainment will be showcasing its games and celebrating its community at gamescom 2018 in Cologne, Germany, from Tuesday, August 21, to Saturday, August 25. Attendees will have the chance to enjoy the latest playable content and plenty of activities for Overwatch®, World of Warcraft®: Battle for AzerothHeroes of the Storm®StarCraft® IIDiablo® III, and Hearthstone® at the Blizzard booth in Hall 7 of the Koelnmesse. There’s also a full stage schedule, beginning with the unveiling of new content for Overwatch on Wednesday, August 22.

A calendar of main stage activities can be viewed on the new “Blizzard at gamescom” website (http://gamescom.blizzard.com) and mobile application, available on the App Store and the Google Play Store. The site and app also feature a catalog of merchandise that can be purchased at the Blizzard store in Hall 5, including some brand-new and convention-exclusive items, and visitors can create a personal wishlist in advance to facilitate their shopping experience. Some items from the gamescom collection can also be purchased directly on the European Gear Store.

In addition, the Blizzard at gamescom app allows attendees at the event to take an Augmented Reality tour of the Blizzard booth for the chance to win prizes.

Those who can’t make it to gamescom 2018 in person can watch the daily Blizzard at gamescom show via the website starting at 5:00 p.m. CEST Wednesday, August 22, through Friday, August 24, and 4:00 p.m. CEST on Saturday, August 25. Hosted by actor and presenter Naomi Kyle and well-known YouTuber Mark “Turps” Turpin, the show will include live-streamed and pre-recorded content, with spectators having the ability to change camera angles.

Visitors to the Blizzard booth at gamescom will be able to experience the following playable content and activities:

Overwatch

World of Warcraft

Heroes of the Storm

StarCraft II

Diablo III

Hearthstone

In addition to these games and activities, gamescom attendees can head to Blizzard’s main stage for two concerts from the Video Games Live orchestra on Wednesday, August 22, and Thursday, August 23, at 6:00 p.m. CEST; the Blizzard Dance Contest on Thursday, August 23, at 3:30 p.m. CEST; and the popular Blizzard Cosplay Contest closing out the week at 5:00 p.m. CEST on Saturday, August 25. Those watching from home will be able to see the Video Games Live concert, as well as the cosplay contest and the Battle for Azeroth: Cosplay Showcase, via live stream at http://gamescom.blizzard.com.

For more information about Blizzard at gamescom 2018, visit the website and follow our social media channels for updates live from the event.

About Blizzard Entertainment

Best known for blockbuster hits including World of Warcraft®, Hearthstone®, Overwatch®, the Warcraft®StarCraft®, and Diablo® franchises, and the multi-franchise Heroes of the Storm®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes twenty-one #1 games* and multiple Game of the Year awards. Blizzard Battle.net®, the company’s online-gaming service is one of the largest in the world, with millions of active players.

*Sales and/or downloads, based on internal company records and reports from key distribution partners.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future, including statements about gamescom 2018 and the release date of the Puzzle Labs Solo Adventures for The Boomsday Project, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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