LG LAUNCHES NEW ‘POCKET PHOTO SNAP’ HYBRID CAMERA-PRINTER IN THE U.S.

Written by Ben

August 21, 2018

ENGLEWOOD CLIFFS, N.J., Aug. 7, 2018 —LG Electronics USA has launched the
LG Pocket Photo Snap, a new hybrid instant camera and portable printer, a 21st Century
take on the retro instant camera. In an age of digital and online photo-capturing, the LG
Pocket Photo Snap (Model PC389) allows you to once again hold, see and carry with
you your most prized memories in a tangible, printed format instantaneously.
“The LG Pocket Photo Snap is much more than an instant camera. It’s a cool little device
that gives consumers the ability to take high-quality photos and instantly share
them both digitally and by printing them out on the spot to enjoy with family and
friends,” said Tim Alessi, head of home entertainment product marketing at LG Electronics
USA. “You can print instantly from your smartphone, too. LG designed the
Pocket Photo Snap to be a highly portable travel companion that will enhance your enjoyment
of all of those great moments you want to capture, enjoy and share.”
Beyond possessing the traditional advantages of instant cameras such as ease of use,
sharing capabilities and the ability to review a shot straight away, the LG Pocket Photo
Snap delivers a higher degree of control with its unique features. With a five-millionpixel
resolution and 30-image printing capacity on a full charge, the LG Pocket Photo
Snap is designed to capture stunning images anytime and anywhere. Its black-and-white
mode adds the feel of a traditional analog camera and the reprint function allows users
to print multiple copies for convenient sharing with friends and family, “taking advantage
of the latest technology while preserving its retro appeal,” Alessi explained.
The LG Pocket Photo Snap is the only instant camera on the market that can produce
black-and-white photos without a separate ink cartridge. It can also print photos taken
on Android and iOS devices simply by connecting to the Pocket Photo Snap via Blue-
www.LG.com
2
tooth. This easy connectivity allows users to share memories stored on their phone or
tablet and make prints within 45 seconds. The LG Pocket Photo app also makes it easy
and convenient to edit pictures prior to printing, turning it into a mobile photo studio
you can store in your pocket.
The device prints photos through the same printing process favored by many professional
photo printers. By using a dye-sublimation process, the Pocket Photo Snap delivers
superior image quality with rich colors and great clarity. A first for instant cameras,
the LG Pocket Photo Snap lays a transparent coating over the image to help protect it
against humidity and reduce deterioration over time. The coating also prevents smudging
of colors or degradation even if the photos get wet, preserving the cherished moments
captured in a pristine, crisp state for a long time.
Unlike other models of instant cameras which deliver small prints, the Pocket Photo
Snap produces larger 2.5 x 3.7-inch prints. The large, convenient photo paper also offers
the option to peel and stick the photos anywhere you want. Available in pastel color
tones and compact enough to fit almost anywhere, this device is the perfect accessory
for on-the-go content capturers. The LG Pocket Photo Snap is available at Amazon,
B&H and Fry’s Electronics for a suggested price of $179.99. Replacement photo paper
and ink cartridge kits are priced at $29.99. For more information, please visit
https://www.lg.com/us/instant-cameras.
# # #
“LG” and the LG logo are trademarks of LG Corp. Other company and product names may be trademarks
of their respective owners.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics,
Inc., a $55 billion global force and technology leader in home appliances, consumer electronics
and mobile communications. LG Electronics sells a range of stylish and innovative home appliances,
home entertainment products, mobile phones, commercial displays, air conditioning systems and solar
energy solutions in the United States, all under LG’s “Life’s Good” marketing theme. Electronics LG is a
2018 ENERGY STAR Partner of the Year – Sustained Excellence. For more information, please visit
www.LG.com

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