Acura Canada Rolls New Models onto the Red Carpet at TIFF 2018, Giving Avid Movie Goers a Behind-the-Wheel Exclusive
TORONTO, Sept. 6, 2018 /CNW/ – Acura Canada, the official vehicle partner of the 2018 Toronto International Film Festival (TIFF), will partner with Cineplex Entertainment, Montellier (Pepsico) and Lindt Canada to deliver a big, bold and memorable cinematic experience at this year’s festival. For the first time, Acura is hosting an interactive Acura Drive-In on-site activation that will allow movie goers to take a seat in ultimate comfort in Acura’s all-new 2019 RDX A-Spec and MDX A-Spec models, while enjoying a fun and unique cinematic experience.
The Acura Drive-In will provide visitors with the opportunity to test their Acura and general movie knowledge through an interactive gaming experience provided by Cineplex Timeplay. Once they get inside the vehicles, they’ll be competing for the top place on the leaderboard, answering skill-testing questions under the clock.
“We’re excited to reveal what we have in store for TIFF guests and festival passersby this year,” says Emile Korkor, Senior Manager and Brand Leader, Acura Canada. “The vehicles that festival goers will be getting into have gone through the most extensive redesign the brand has seen in over a decade and we are confident visitors are destined for a fantastic experience.”
Sit behind the wheel of the all-new 2019 Acura models, and put your trivia skills to the test. The Acura Drive-In begins on September 6 and runs till September 15, and is located at David Pecaut Square, south of King St., west of Simcoe St.
For more information visit: https://www.tiff.net/tiff/festival-street-acura-drive-in/
ABOUT ACURA CANADA
Acura is the luxury-performance division of Honda Canada Inc. and is a leading automotive luxury nameplate that delivers Precision Crafted Performance, an original approach to technology and design that creates a new driving experience. The Acura lineup features six distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the Acura MDX seven-passenger luxury SUV. Acura launched its next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance. Acura celebrated its 30th anniversary in Canada in February 2017 and has grown to include 51 locations in its dealer network across the country. For more information, please visit www.acura.ca.
SOURCE Honda Canada Inc.
