UBISOFT ANIMATED SERIES RABBIDS®INVASION EMERGES IN MORE MARKETS ACROSS ASIA
LOS ANGELES — October 12, 2018 — Today, Ubisoft announced that partnerships with China’s CCTV and iQiyi have been renewed and that new broadcasters, including TV Tokyo and Disney XD Japan, have been signed for the Rabbids® Invasion animated series, bringing the wacky Rabbids to new audiences across Asia.
Ubisoft also announced that Rabbids Invasion became the number 1* most watched and positively rated children’s show on Chinese television and garnered more than 2 billion views across Chinese digital platforms by the end of the 2018 summer season.
“Rabbids Invasion was our first major foray into animated series, and we’re thrilled it has resonated with so many audiences and resulted in international success,” said Hélène Juguet, managing director of the Ubisoft Motion Pictures studio in Paris. “Rabbids Invasion is a series that is easily adaptable to different markets and audiences, and it has been attractive to partners we’re working with to launch the series in new territories.”
Rabbids Invasion is developed in-house at the Ubisoft Motion Pictures studio in Paris and is now in its fourth season airing in France on France Télévisions. Season 4 will be available soon on Netflix for international audiences, and on iQiyi in China.
*Source: CVSC-SOFRES MEDIA, September 2018. Over the Summer Season (July—September) Rabbids Invasion on CCTV was consistently in the top 5 most watched cartoon of the day across all channels, and rated number 1 most watched cartoon of the day 10 times out of 18.
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