French brand Lexon set to conquer the US market, participating for the first time at CES to introduce its new collection of lifestyle and tech objects

PARIS, France, January 6th, 2019 – With 27 years of existence, more than 180 design awards, numerous collaborations with some of the most prestigious designers, presence in 90 countries and more than 6,000 point of sales including the legendary MoMa Store, Lexon has established itself as a worldly-known brand, designing timeless everyday objects spanning across various categories: speakers, clocks, radios, watches, lamps, office accessories and luggages.

While attending CES Las Vegas for the first time, Lexon is fiercely expanding its US sales activity, being listed by the most prestigious retailers such as Bloomingdales and many more to come.

After successfully selling more than 500.000 pieces of its Mino speaker in Europe, Lexon is proud to unveil its 2019 collection at CES; thereby affirming its new ambition to position and differentiate itself within the consumer technology market, with lifestyle products that combine iconic design, innovation and affordable price.

AMONG LEXON’S NEWEST PRODUCTS THAT WILL BE SHOWCASED AT CES 2019:

A boosted Mino to fill your interior with high sound quality, without any compromise on style.

Tech Specs: 5W Bluetooth speaker / Pairable / Rechargeable / Hands-free / USB-C port / Ø 9,2 x 3 cm / Design by Manuela Simonelli & Andrea Quaglio.

MSRP: $49.90 – Retail availability: Q2 2019

HELLONITE 

When solar technology meets design: illuminate your interior from your window with Hellonite solarpowered wireless lamp.

Tech Specs: Solar-powered wireless lamp for window / Solar energy / Automatic power On / LED / Repositionable / Lamp Ø 8,8 x 6,8 x Ø 4,7 cm / Base 7,5 x 0,9 x 10,9 cm / Design by Manuela Simonelli & Andrea Quaglio.

MSRP: $39.90 – Retail availability: Q1 2019

Lexon new products will be making their debut at CES Unveiled on Sunday January 6, 2019 at Mandalay Bay. They will also be on display and available for demos on the CES 2019 show floor at the Lexon booth in the Sands Expo (Booth #44534) January 8-11, 2019.

ABOUT LEXON

Lexon is part of BOW Group, a global player in lifestyle consumer products, operating worldwide in the design, wearables, connected vehicles and smart home markets with its 4 brands: MyKronoz, Lexon, RoadEyes and Deconnect.

Since July 2015, BOW raised more than $40 million from NextStage AM in series A, followed by series B in November 2017 lead by PM Equity Partner – the corporate venture fund of Philip Morris International – and crowdfunding platforms.

BOW Group has now more than 100 talents spread across four office locations: Paris, Geneva, Miamiand Shenzhen.