MyKronoz pursues its ambition to become the worldwide leader of hybrid smartwatch by unveiling two new models at CES 2019: ZeTime2 and ZePop.

“With ZeTime, we managed to create a new standard: the one and only hybrid wearable device that perfectly reconciles traditional watch lovers and connected devices intenders” said Boris Brault, CEO of MyKronoz. He adds: “Our strong electronic background combined with our Swiss DNA gives us a significant advantage over the watch and wearables industries to develop consumer-centric and nicely designed products. Today, we’re proud to introduce two new models of hybrids to reaffirm our ambition to disrupt a well-established industry, and offer a wearable that people will actually enjoy wearing, from both a design and function standpoint.

With these new product launches, we’re also proving our company’s commitment to constantly innovate and overcome technology barriers. As an example with ZeTime2, we’ve successfully enlarged the display active area by 20% compare to our first generation, while keeping the same watch case size. We’ve also significantly increased the battery performance and processor speed, in order to deliver an improved user experience and adoption rate.”

The MyKronoz ZeTime2 and ZePop, in Petite (39mm) & Regular versions (44mm) will be making their debut at CES Unveiled on Sunday January 6, 2019 at Mandalay Bay. These new models of hybrid smartwatches will also be on display and available for demos on the CES 2019 show floor at the MyKronoz booth in the Sands Expo (Booth #44534) January 8-11, 2019.

Founded in January 2013, MyKronoz is a Swiss company headquartered in Geneva that designs and develops wearable devices to expand and facilitate the connected experience of the smart generation. Bringing together the essence of watchmaking tradition with innovative technology, MyKronoz offers a full range of affordable and stylish wearables, starting at a price point of $39 only, spanning across 4 product categories: activity trackers, smartwatches, hybrid smartwatches and watch phones, all compatible with iOS and Android.

Present in more than 40 countries, carried by major retailers and partners worldwide (Orange, Auchan, Carrefour, Amazon, Best Buy), MyKronoz has sold more than 3 million products and established itself as a fierce challenger to both tech and traditional watchmakers.

MyKronoz is part of BOW Group, global player in lifestyle consumer products, operating worldwide in the design, wearables, connected vehicles and smart home markets with its 4 brands: MyKronoz, Lexon, RoadEyes and Deconnect. Since July 2015, BOW raised more than $40 million from NextStage AM in series A, followed by series B in November 2017 lead by PM Equity Partner – the corporate venture fund of Philip Morris International – and crowdfunding platforms.

BOW Group has now more than 100 talents spread across four office locations: Paris, Geneva, Miami and Shenzhen.