Amazon Releases 50 New Tools and Services for Selling Partners since the Beginning of the Year, Enabling SMBs to Sell More Than Half of All Units in Amazon’s Stores

New tools and services launched since January 1 help small and medium-sized businesses succeed in selling their products online and grow their business

Top tools include increased analytics for brand owners and a new workflow for selling globally

Amazon invests billions of dollars every year in infrastructure, tools, and services that enable small and medium-sized businesses to sell their products online

More than half of all units sold in Amazon’s stores are from small and medium-sized businesses, with over a million U.S.-based small and medium-sized businesses selling in Amazon’s stores

SEATTLE–(BUSINESS WIRE)–Apr. 9, 2019– Amazon (NASDAQ: AMZN) today announced that 50 new tools and services have been launched this year so far to help small and medium-sized businesses grow their business in Amazon’s stores. Amazon invests billions of dollars each year on infrastructure, tools, and services that enable small and medium-sized businesses to reach new customers and successfully sell their products online. The most recent investments include the introduction of selling tools and services across Fulfillment by Amazon, Seller Central, Amazon Advertising, and more.

“We are constantly listening to seller feedback and rolling out new tools based on their insights to help small and medium-sized businesses succeed selling in our stores,” said Ian Simpson, VP Selling Partner Services at Amazon. “From updates to brand analytics to a new global selling workflow, businesses have access to infrastructure, technology, and insights to help them reach more customers and grow their business online. Small and medium-sized businesses are growing sales in Amazon’s stores at a faster rate than Amazon’s retail business and these new tools and services serve as a catalyst to enable additional growth.”

“The insights and analytics we access through Seller Central have been a game changer for our business! New tools like Brand Analytics with information on clicks and conversions across keywords have been incredible for marketing our brands,” said Liran Hirschkorn, owner of 1981 LLC. “These exciting updates continue to make Amazon the best opportunity in retail for our small business.”

A sample of recently launched tools and services for sellers includes:

• Brand Analytics: Enhanced brand analytics provide brand owners with information on popular search terms and comparable products.
• Fulfillment by Amazon (FBA) Monthly Storage and Removal FeeWaiver: With the monthly FBA storage and removal fees waived, sellers in select regions can now test out limited quantity new-to-Amazon products for a promotional period.
• Global Registration Experience: A new Sell Across the World (SAW) workflow provides personalized guidance to help sellers expand globally.
• Interactive Seller University Content:Refreshed Seller Universityinteractive eLearning content offers Selling Partners live practice opportunities to help them better operate an Amazon store.

To further help small and medium-sized businesses thrive in Amazon’s stores, Amazon hosts a variety of events to educate sellers, including Amazon Academy events across Europe, the Boost Conference specifically for businesses using the FBA service, and the new Selling Partner Summits across the U.S. The new Selling Partner Summits are a series of six conferences designed to help sellers grow their business in Amazon’s stores. The conferences, which were announced in February, sold out quickly in just six weeks.

More than half of all units sold in Amazon’s stores are from small and medium-sized businesses. The 2018 Amazon Small Business Impact Report revealed that there are more than one million U.S.-based small and medium-sized businesses selling in Amazon’s stores. Amazon estimates that small and medium-sized businesses selling in Amazon stores have created more than 900,000 jobs worldwide. In 2018, more than 50,000 small and medium-sized businesses exceeded $500,000 in sales in Amazon’s stores worldwide, and nearly 200,000 surpassed $100,000 in sales. The number of small and medium-sized businesses eclipsing $1 million in sales in Amazon’s stores worldwide grew by 20 percent last year.

To view all tools available to help small and medium-sized businesses grow in Amazon’s stores, visit: amazon.com/sellercentral.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.