KLOS Guitars (TM) Launches Most Affordable Carbon Fiber Dreadnought Guitar on the Market with Unique eCommerce Strategy
KLOS Guitars announced recently that their full size dreadnought carbon fiber guitar is now officially in stock and available for purchase on their website http://www.klosguitars.com. KLOS Guitars’ mission is to create durable carbon fiber instruments that can withstand any environment, whether that is on the summit of the tallest mountain in North America or on a multi-city concert tour (both of which KLOS Guitars customers have done). KLOS currently offers three lines of instruments: a carbon fiber portable travel guitar, tenor ukulele, and the new dreadnought guitar.
One of the first KLOS full-size dreadnought guitar customers compared his guitar to his $3000 Martin guitar. “The sound, the playability, the looks. I love my new full size. It’s as clear & balanced as my HD28 Martin. I cant put it down. My fingers hurt, and I just cant put it down. An incredible value in my opinion. It blows me away every time I pick it up. They are just gonna go up. Get one soon!” KLOS Guitars’ co-founder and CEO, Adam Klosowiak, says “Carbon fiber is a great material for instruments because of how resistant the material is to temperature and humidity changes, and how durable and lightweight it is. With this new bigger guitar model we are introducing, you now get these material benefits along with an incredible full and rich sound, all at a price point that is yet unheard of.” The dreadnought guitar, like the travel guitar, also comes with an optional gig bag that can be converted into a backpack for convenient travel.
The full-size KLOS carbon fiber dreadnought guitar prices range from:
- $899 – acoustic
- $999 – acoustic electric
- $1199 – deluxe acoustic electric
It’s important to note that these prices are half of those of competitors such as Journey Instruments, Rainsong Guitars, McPherson Guitars, and Composite Acoustics who also make carbon fiber dreadnought guitars. The way KLOS Guitars has been able to achieve and maintain such a unique price point is by making the guitar out of a combination of a mahogany neck and a carbon fiber body and soundboard, the only ones in the industry to do so. They also streamline their production by redesigning many key components to be manufacturing-friendly. All of their guitars are designed and manufactured in the Rocky Mountains near Salt Lake City, Utah, USA.
Moreover, KLOS Guitars is one of the few manufacturers in the guitar industry to have an entirely eCommerce business model at the moment, which means they ship directly to their customers. They are also among very few in the industry to have used crowdfunding to start their business. “Our full-size dreadnought guitar is a perfect instrument to sell online. Being made out of carbon fiber, it can easily withstand the dangers of shipping. Furthermore, in the era of online shopping, it’s easier than ever to effectively represent the instruments with high-resolution images and videos, and hundreds of published customer reviews. This creates a great customer experience online which is paired with a very friendly 30-day return policy,” says Klosowiak. KLOS Guitars is currently in the process of looking for brick and mortar guitar stores to carry their innovative instrument lines.
