WHO: Razer, the leading global lifestyle brand for gamers.
WHAT: The Razer DeathAdder, Razer’s iconic gaming mouse, has crossed a major sales milestone with over 10 million units sold since its launch in 2006. The longevity and popularity of the DeathAdder is testimony to its groundbreaking performance and iconic design. It has won numerous awards and the devotion of fans worldwide.
The carefully crafted ergonomic design of the DeathAdder is suited for the two most popular gaming grip positions – claw and palm grip – and has been honed throughout the years for maximum performance.
The DeathAdder Elite and DeathAdder Essential form the latest lineup in gaming’s most prestigious line of mice. The DeathAdder Elite flagship now sports a native 16,000 DPI optical sensor and Razer’s own proprietary mechanical mouse switches for supreme control and accuracy.
The DeathAdder has appeared in 25 variations, including game- and team-branded editions. A favorite among tournament champions, the DeathAdder has sported the colors of esports giants such as Team Liquid and SKT-1. League of Legends superstar, Faker, was using the Razer DeathAdder even before he turned pro. He then went on to win the 2013, 2015, and 2016 World Championships with the DeathAdder.
Gamers from all genres love the DeathAdder as their mouse of choice, with game publishers opting to partner with Razer, adorning the DeathAdder with artwork from their triple-A titles to bring gamers Overwatch, Destiny 2, Rise of the Tomb Raider, Call of Duty: Black Ops, World of Tanks, Dragon Age II and Guild Wars editions.
The DeathAdder was the first gaming mouse to be produced specifically in a left-handed version. Listening to the community, Razer crafted the DeathAdder in a mirror image of itself and met demands for a mouse that was purposefully engineered to give lefties the unfair advantage.
For more information on the Razer DeathAdder, please check here.
WHEN: For publication on June 27th, 08:00am PDT
ASSETS: Download here.
ABOUT RAZER
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals, Blade gaming laptops and the acclaimed Razer Phone.
Razer’s software platform, with over 60 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Pay is the e-wallet designed for youth and millennials.
Founded in 2005 and dual-headquartered in San Francisco and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
