WHO: Razer, the leading global lifestyle brand for gamers and NIO, global manufacturer of smart electric vehicles.
WHAT: NIO and Razer today announced a cross-platform cooperation, starting with the release of the Razer-branded NIO x Razer ES6 Night Explorer, limited to 88 units for the Chinese market.
Beyond the limited edition ES6 Night Explorer, NIO and Razer will collaborate to enable future models of smart electric vehicles with ambient lighting powered by Razer Chroma RGB.
Razer Chroma RGB, the world’s largest lighting ecosystem for gamers, supports over 500 devices and is integrated with over 130 of the top PC games of today.
Razer Chroma lighting for smart cars will enable customizable lighting effects for the passenger compartment, audio visualization features, synchronization and game integrations by tapping into the ambient RGB lighting controls of NIO smart electric vehicles for a truly immersive experience.
For more information about Razer Chroma, please visit https://www.razer.com/chroma
WHEN: For publication on August 2nd, 8am China Standard Time
ASSETS: Download here.
ABOUT RAZER
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals, Blade gaming laptops and the acclaimed Razer Phone.
Razer’s software platform, with over 60 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Pay is the e-wallet designed for youth and millennials.
Founded in 2005 and dual-headquartered in San Francisco and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
ABOUT NIO
NIO’s mission is to shape a joyful lifestyle by offering premium smart electric vehicles and providing the best user experience. NIO was founded in November 2014 as a global electric vehicle company. The company has nearly 9,000 employees working across world-class research and development, design and manufacturing centers in Shanghai, Beijing, San Jose, Munich, London and six other locations. In 2015, NIO was the title sponsor for the Drivers’ Championship winning team during the inaugural ABB FIA Formula E season. In 2016, NIO unveiled one of the fastest electric cars in the world, the EP9. The EP9 set the lap record for an electric vehicle at the Nürburgring Nordschleife and three other world-renowned tracks. In 2017, NIO unveiled its vision car EVE and announced that the NIO EP9 set a new world speed record for an autonomous vehicle at the Circuit of the Americas. NIO officially began deliveries of the ES8, the high-performance electric flagship SUV, on June 28, 2018. NIO was listed on the New York Stock Exchange on September 12, 2018. NIO officially launched the high-performance long-range electric SUV, NIO ES6, at NIO Day on December 15, 2018. On May 28, 2019, the first production model ES6 rolled off the line at the JAC NIO Advanced Manufacturing Center. NIO officially began deliveries of the ES6 on June 18, 2019.
