LIL WAYNE STARS IN TOM CLANCY’S GHOST RECON® BREAKPOINT LAUNCH CAMPAIGN DIRECTED BY DAVID LEITCH
SAN FRANCISCO — September 18, 2019 — With just weeks to go until the highly anticipated release of Tom Clancy’s Ghost Recon® Breakpoint, Ubisoft is kicking off the game launch with the release of a new live-action trailer starring Grammy Award–winning artist Lil Wayne and directed by David Leitch of Minted Content.
The live-action sequences were shot in Vancouver, Canada, directed by David Leitch (Fast & Furious Presents: Hobbs & Shaw and Deadpool 2) and produced by Minted Content in Los Angeles. Ubisoft worked with San Francisco–based agency Argonaut on the development of the concept and overall creative direction and execution of the “Squad Up ft. Lil Wayne” campaign.
“More than anything, the key point of all action is to tell a story, and in this spot we’re telling a story with these characters in the world of the game and also the characters in their worlds at home,” said David Leitch. “We wanted to make sure we have these distinct characters that jump off the page and that the action defines them in a real, particular way. We have this fun juxtaposition with the different characters and their voices, too, which is a great conceit.”
The “Squad Up ft. Lil Wayne” television ad will air nationally to promote the launch of Tom Clancy’s Ghost Recon Breakpoint and can be seen during key television moments, such as Thursday Night Football on October 3 and WWE SmackDown on October 4.
Ubisoft also announced that an open beta will take place September 26–30 on PlayStation®4 computer entertainment system, the Xbox One family of devices including the Xbox One X and Windows PC. The open beta will be an invitation for all players to try Tom Clancy’s Ghost Recon Breakpoint for free, ahead of the worldwide launch on October 4.
Tom Clancy’s Ghost Recon Breakpoint will be available October 4 on PlayStation®4 computer entertainment system, the Xbox One family of devices including the Xbox One X, Windows PC and Uplay+, Ubisoft’s subscription service. Tom Clancy’s Ghost Recon Breakpoint will also launch on the new gaming platform, Stadia™.
For the latest news about Tom Clancy’s Ghost Recon Breakpoint, please visit ghost-recon.ubisoft.com.
For the latest news about other Ubisoft games, please visit news.ubisoft.com.
About Tom Clancy’s Ghost Recon Breakpoint
Developed by Ubisoft Paris,* Tom Clancy’s Ghost Recon Breakpoint is a military shooter putting players in the boots of the Ghosts, an elite US Special Operations unit. Set in a diverse and hostile open world, Tom Clancy’s Ghost Recon Breakpoint offers an entirely new adventure playable solo or in up to four-player co-op, as well as PvP at launch.
*In collaboration with Ubisoft Bucharest, Montpellier, Bordeaux, Odessa, Kiev, Belgrade and Milan studios.
About Ubisoft
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Far Cry, For Honor, Just Dance, Watch Dogs, Tom Clancy’s video game series including Ghost Recon, Rainbow Six and The Division. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2018–19 fiscal year, Ubisoft generated net bookings of €2,029 million. To learn more, please visit www.ubisoftgroup.com.
© 2019 Ubisoft Entertainment. All Rights Reserved. Tom Clancy’s, Ghost Recon, the Soldier Icon, Ubisoft, and the Ubisoft logo are registered or unregistered trademarks of Ubisoft Entertainment in the US and/or other countries. Stadia, the S logo, and related marks and logos are trademarks of Google LLC.
