MEDIAPRO LEVERAGES TELLYO CLOUD PLATFORM FOR GLOBAL SPORTS CONTENT STREAMING, CLIPPING
LONDON – Tellyo, leading developers of a cloud-based live video production suite, today announced that MediaPro, the Spanish t.v., film, and digital media production and distribution firm, has used the Tellyo platform to stream, clip, and archive live video and audio for its La Liga, GOL, OneSoccer and e-sports UBEAT content over the past year.
With Tellyo, La Liga pre-match content was livestreamed to La Liga’s account on the Sina Weibo platform, enabling Chinese in-country fans to view unique behind-the-scenes moments of players entering the stadium and warming up. MediaPro makes heavy use of Tellyo’s archive capabilities, with some of its TV channels recording 24/7 within Tellyo. This DVR access for linear TV sports channels provides producers with on the digital team to engage fans during live events and during interstitial moments, ensuring high engagement. OneSoccer accesses a 7-day recording of Canadian soccer to create highlight packages and cut entire matches for delivery to the client’s own CMS, helping to amplify Canadian soccer. During the 2019 Canadian soccer season, there were 2.8 million views for content created or shared via Tellyo.
“With sports fans increasingly wanting more and better content 24/7, we’re always looking for unique and innovative ways to help our sports clients engage with fans through audio and visual content,” said Natxo Imaz Erdoiza, digital projects CTO, MediaPro. “Tellyo is the perfect partner for us – a team and toolset capable of maximizing content opportunities and delivering the technical expertise we require.”
Perhaps one of the more creative applications of the Tellyo platform was the use of audio rights for global La Liga audiences, in which ‘Twitter Radio’ streams were created for live football matches. Here, audio commentary only was livestreamed from La Liga matches, accompanied by a short video, which contained an image of the commentary team, with audio visualization played in a loop. Tellyo delivered 203 livestreams, with more than 1 million views and 377 hours of livestreams.
“The engagement of global sports fans with MediaPro’s content was made for Tellyo; they presented us with the opportunity to create a wide range of options for their producers,” said Richard Collins, CEO of Tellyo. “The only limitation for MediaPro was the imagination of ourselves and their producers; with our updated platform, we expect to exceed this past season’s applications.”
Tellyo will demonstrate its new platform features at the IBC Conference in Amsterdam, from Friday, September 13ththrough Tuesday, September 17that the RAI Convention Center, in Stand #14.B15.
Tellyo Stream Studio enables users to vision mix, enhance streams and interactive graphics, overlays and social commentary and create bespoke broadcasts for digital and social channels. Tellyo enables livestreaming of broadcasts to multiple destinations at the same time and create near real-time edits – and publish them to all channels in the middle of social spikes. Adaptive bit rate, advance scheduling, and post-stream announcements are all part of the Tellyo package, which seamlessly integrates with Facebook,
YouTube, Twitter, and Instagram and stream to other destinations via RTMP.
With Tellyo, users can clip key moments from events in real-time, edit and enhance videos with branded overlays, bumpers, wipes, interactive graphics and effects. The Tellyo montage function enables you to rapidly produce highlight reels from events, and users can mix content from multiple sources (livestreams, past streams, clips already created and videos uploaded to the Tellyo platform). Tellyo
ABOUT TELLYO
Tellyo delivers a live video editing and streaming production suite for broadcast-quality distribution. Tellyo employs proprietary technology to deliver highly efficient and cost-effective solutions for professional video producers, and supports a wide range of standards and industry protocols. For more information, visit the company web site at http://www.tellyo.com.
