Samsung Expands Leadership in Home Appliances with Smart, New Products Designed Around You
Samsung, the number-one selling brand of major appliances in America1, is strengthening its broad, deep portfolio with the launch of innovative new products at the 2020 Kitchen and Bath Industry Show. A new premium slide-in range line, first-ever side-by-side Family Hub™ refrigerator, and a new level of clothing care with AirDresser™ offer the intelligent control and pioneering design that today’s customers have come to expect from Samsung.
“Technology and innovation are in our DNA at Samsung. We listen carefully to the things that consumers tell us they want for their modern, connected homes,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “As we designed these new products, we considered every single detail—from color to user experience—in order to ensure we’re offering families innovations that make their daily lives more convenient, more efficient, and more meaningful.”
Samsung has become the #1 home appliance brand because it continues to innovate with premium appliances that complement the way we live today. Each of these new appliances can be customized to fit users’ spaces and match their lifestyles.
New Slide-in Ranges with Intelligent Controls
In just a few short years, Samsung has become a leader in cooking innovation in the U.S.2 by pushing the boundaries of what’s possible, introducing innovative new technologies, and offering design and performance solutions that make the time people spend in the kitchen more efficient.
Samsung is making further progress in time efficiency with a new lineup of slide-in ranges that make cooking more convenient. The new ranges offer a reimagined user experience that simplifies your cooking and brings out your full potential as a home chef. Certain models of the slide-in ranges can be controlled with popular voice assistants, which you can instruct to preheat the oven while you’re mixing ingredients for a meal³. The ranges also learn your preferences and cooking habits—the more you use it, the better it understands your needs. So, if you frequently set your oven to a certain temperature to bake your family’s favorite cookies, it will suggest that temperature first when you preheat your oven.
The slide-in ranges’ simple, clean lines and elegant design lends a built-in look to your kitchen, and its easy installation means you don’t have to go through a full remodeling project. In order to ensure it blends harmoniously with the rest of your kitchen décor, you can choose from black stainless, stainless, or the new Tuscan stainless models. And, with a redesigned control panel and minimal buttons, the slide-in ranges’ simple, intuitive interface presents only the information you need while cooking. Its fingerprint-resistant exterior is easy to keep clean, and its ergonomically designed knob gives you better grip and control.
The slide-in ranges offer you a healthier way to cook, with air frying capabilities, and the precision cooking that home chefs need. With up to 23K BTU Dual Power burners—the highest in the category—you have the versatility to quickly boil water or precisely melt chocolate at the desired temperature.
The slide-in ranges bring you the peace of mind that you would expect at home. Because they’re connected, you can remotely monitor and adjust cooking times or temperatures from your smartphone, even when you’re in the family room instead of the kitchen. The ranges also give you the ability to search for recipes through the SmartThings app and send your selected recipe’s cooking mode directly to your oven to streamline meal prep.
The slide-in range lineup offers an option for every family’s needs. The lineup includes gas, electric, induction, and dual fuel models, including Samsung’s FlexDuo™ feature, which allows you to choose between having one oven or two.
A Family Hub for Everyone
Samsung is leading the U.S. market as the #1 brand in refrigeration4, and the Family Hub, which reimagined the form and function of the refrigerator, is the primary reason why. With every new generation of Family Hub, Samsung has introduced new innovations—and new models—that bring families closer together, simplify their meal planning, and give them more control over their smart homes.
Now, there is truly a Family Hub for everyone with the new stylish side-by-side refrigerator. Its modern form and premium built-in look—as well as its elegant flat doors, minimal dispenser, and recessed handles—blend seamlessly with your existing kitchen appliances and cabinetry. Whether you choose a black stainless or stainless model, it will come with a fingerprint-resistant finish that’s easy to keep clean.Video Player00:0000:15
Each model has a redesigned interior, with large capacity designed to fit more groceries. And those groceries will stay fresher for longer, because, with All-Around cooling technology, multiple vents throughout the interior keep food evenly cooled and fresh. And you’ll be able to see everything clearly, with bright LED lights that beautifully illuminate the interior of your refrigerator. Its high-capacity icemaker saves shelf space for your frozen items because of its minimal in-door design.
Family Hub brings families closer together and streamlines communication. It helps you create your own culture of sharing through the Family Board—a digital bulletin board where everyone can easily stick notes, photos, or videos they want to share on display. With View Inside, you can view what’s inside your fridge anywhere, anytime. Family Hub also offers enhanced Smart View, providing a more seamless screen mirroring experience from Galaxy phones and TVs, making it a source of endless entertainment in the kitchen. And with the SmartThings app, Family Hub becomes the remote control for your smart home—letting you instantly connect, monitor, and control all of your smart appliances and Works with SmartThings smart items, including multiple cameras at a single glance.Video Player00:0000:15
A New Standard of Personal Care with AirDresser
Samsung is setting new standards for personal care at home with an easy, convenient, all-in-one solution that helps you care for some of your most valuable investments—your clothing—and transforms a mundane chore into something you no longer have to worry about.
AirDresser uses steam technology to smooth out wrinkles, remove odors, and sanitize your clothes, so that they look and feel fresh—and are ready to wear—in just under 48 minutes. AirDresser can even send you alerts when your clothes are ready via the SmartThings app, and you can even remotely monitor, control, and download additional clothing care options through the app.
And because it doesn’t require a water line, AirDresser can fit into the spot that is most convenient for you, whether that’s your closet, your bedroom, or any other part of your home.
In the first half of the year, Samsung’s new side-by-side refrigerator—available in multiple models, including Family Hub—will be available at major retailers nationwide and online in the U.S, and AirDresser will be available on www.samsung.com. The new slide-in ranges will be available in the second half of the year.
All of these innovations are on display at Samsung’s KBIS exhibit, located at Booth C6307 in the Las Vegas Convention Center, from January 21-23. For more information about Samsung’s Builder Solutions, please visit www.samsungbuilder.com.
[1] TraQline, Number 1 market share of large U.S. home appliance from 2016 to current (Q3 2019)
[2] TraQline, Number 2 market share of cooking appliances from 2016 to current (Q3 2019)
[3] Voice assistants are compatible with Samsung’s SmartThings app; compatible with Android and iOS devices.
[4] TraQline, Number 1 market share of refrigeration appliances from 2016 to current (Q3 2019)
