Hyundai’s All-New 2020 Venue Appeals to Young Buyers and Females with Desirable Features and Iconic Modern Design
FOUNTAIN VALLEY, Calif., June 4, 2020 /PRNewswire/ — Hyundai’s new compact SUV Venue appeals to multiple generations while also attracting female buyers. Based on a first quarter internal buyer study, more than half of Venue customers are among Gen Z, Y and X, with 64 percent being Gen Y and Z combined. Venue is also popular with female buyers. The Venue enjoys the highest percentage of these much sought after consumers—63 percent, making it a real stand-out among Hyundai’s lineup.
Venue is packed with advanced safety and infotainment features, an attractive starting price of $17,350, complimentary maintenance and America’s Best Warranty. The Venue is a seamless combination of style and versatility packed with on-demand conveniences and advanced technologies not typically found in the compact segment. Venue was recently recognized by Consumer Guide® as a 2020 Best Buy and 2020 Kelley Blue Book 5-Year Cost to Own Award for the subcompact crossover segment.
“Venue is a fun, sporty vehicle that digital natives will love,” said Angela Zepeda, CMO, Hyundai Motor America. “Whether a first-time car buyer entering the workforce or a young established professional, Venue offers tech that’s got people talking and safety that checks all of the boxes for those constantly on-the-go.”
Venue comes standard with numerous convenience features including: a 3.5-inch TFT Instrument cluster display, rearview monitor, 8-inch AM/FM/HD® Radio Audio System with Apple CarPlay™ and Android Auto™ with four speakers, first row USB charge port, 12V outlet, Bluetooth® hands-free phone, steering wheel audio controls, cruise control, automatic headlights, air conditioning, remote keyless entry and an exterior temperature display. Venue also includes Hyundai SmartSense, a suite of safety features including Forward Collision-Avoidance Assist with Pedestrian Detection, Lane Keeping Assist and Driver Attention Warning, Electronic Stability Control, Vehicle Stability Management (VSM) with Traction Control as well as front, side and head curtain airbags each as standard equipment. Blind-Spot Collision – Avoidance (BCA) with pedestrian detection and Rear Cross-Traffic Collision-Avoidance Assist (RCCA) are optional on upper level SEL trim and standard on the Denim trim.
Venue includes a 60/40 split, flat-folding rear seatback to maximize utility for every day adventures, like the local farmer’s market or transporting musical instruments. Venue’s SUV styling cues make it an ideal choice for anyone seeking versatility and creative cargo space. The dual-level cargo floor feature provides flexibility to have the floor of the cargo area in either the top position-level with the seats when folded down, or at a lower position to accommodate more cargo.
VALUE
Venue includes three trim levels: SE (Manual Transmission) or SE Intelligent Variable Transmission (IVT) automatic, SEL (IVT) or the two-toned exterior Denim (IVT), each including the all-new Smartstream 1.6-liter Dual-Port Injection four-cylinder FWD engine.
| Model | Engine | Transmission | Drivetrain | MSRP* |
| SE M/T | 1.6L DPI 4-cyl | 6-Speed Manual Transmission | FWD | $17,350 |
| SE IVT | 1.6L DPI 4-cyl | 6-Speed Smartstream IVT | FWD | $18,550 |
| SEL IVT | 1.6L DPI 4-cyl | 6-Speed Smartstream IVT | FWD | $19,250 |
| SEL IVT (Convenience Pkg.) | 1.6L DPI 4-cyl | 6-Speed Smartstream IVT | FWD | $20,400 |
| SEL IVT (Convenience & Premium) | 1.6L DPI 4-cyl | 6-Speed Smarstream IVT | FWD | $22,150 |
| Denim IVT | 1.6L DPI 4-cyl | 6-Speed Smartstream IVT | FWD | $22,050 |
| * Freight Charges for the 2020MY Venue are $1,140 and not included in the above chart. |
| Hyundai Motor America reserves the right to change prices and features at any time. |
Hyundai’s Retail Operations
Hyundai dealers across the country enhanced their safety measures and adapted their businesses to comply with social distancing guidelines by leveraging Shopper Assurance and Hyundai’s Click to Buy capability. The ‘Click to Buy’ tool makes car buying easy with transparent pricing, flexible test drive, a streamlined purchase and three day worry free exchange, each available from the comfort of your home.
HYUNDAI MOTOR AMERICA
At Hyundai Motor America, we believe everyone deserves better. From the way we design and build our cars to the way we treat the people who drive them, making things better is at the heart of everything we do. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to create a better experience for customers. Hyundai vehicles are sold and serviced through more than 820 dealerships nationwide and nearly half of those sold in the U.S. are built at Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.
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