DUBAI, UAE, Sept. 30, 2020 /PRNewswire/ — The newly-launched OPPO Reno4 Series and OPPO Enco W51 wireless headphones from global technology brand OPPO are now on sale in the Middle East. The OPPO Reno4 Series which includes Reno4 Pro 5G, Reno4 Pro and Reno4, were launched at an interactive and engaging virtual event titled, “Own the Night” last week, which was attended by over 12,000 fans from across the region. Available to pre-order in the UAE until Tuesday 29th September, the devices witnessed huge demand, with customers being particularly keen to get their hands on the Reno4 Pro 5G.
The Reno4 Series makes it easier than ever for users to express their own unique style and share their creativity with the world. Capture creative portraits and imaginative videos at night with the Ultra Night Wide-angle Video, as well as a suite of playful videography features to capture life and memories more vividly. Matched with OPPO’s best-in-class fast charging technology, this is a phone that truly keeps up with its users.
To celebrate the launch, from 25th September until October 1st, OPPO is encouraging UAE fans to get creative and be empowered to produce their own videos to win the chance to become a star on TikTok. Through the #FameOPPOrtunity, users must create their own 15 second video to the Reno4 Series song using OPPO’s branded effect and its specially created choreography to open and close the video. Everything in-between is up to the user to let their imagination run wild and amplify their content using their chosen filters. The winner will win a new OPPO phone, as well as the chance to duet with a TikTok influencer.
Ethan Xue, President of OPPO Middle East and Africa said, “We are thrilled with the response we have seen so far across the region to the Reno4 Series and are encouraged by the strong demand for the pre-order units. These devices bring together creativity, fashion and technology, packed with all the tools needed for anyone to reach their TikTok dream. We can’t wait to see the creativity enabled by the TikTok challenge and look forward to reviewing the entries and unveiling the winning talent.”
The Reno4 Series is available to buy across major retailers and e-commerce platforms in the UAE. For more information, visit www.oppo.com/ae.
About OPPO
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom “Periscope” camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO’s business covers 40 countries with over six research institutes and four R&D centres across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales center in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 12 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Unites Arab Emirates, Saudi Arabia, Oman, Kuwait, Bahrain, Qatar, Kenya, Nigeria, and the Levant.
To empower its presence in the region in line with its product localization strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localization, taking into consideration several perspectives towards each market, including product localization, to further meet the core needs of users; marketing localization, to better communicate with local young customers; and talent localization, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.
