Your business’ aesthetic makes up one of the central aspects of logo creation, marketing, and product design. When you roll out a new product or craft a new sign, you must consider the design elements. Here are a few psychology-based tips for eye-catching design.
Structure and Shape Draw Attention
The structure and shape of your product design will inform consumers about the product itself. Does the design have clean, crisp edges? Does it feature rounded, oblong shapes? An angular design communicates simplicity and a no-nonsense attitude. Rounded designs put forward a softer impression and a positive spunkiness. If you want to display accuracy and attention to detail for a software company, you should go with a laser-cut logo sign.
Color Connects To Emotion
You should pay close attention to the color of your design. No matter which colors you select, they will send a message. Certain colors, like red and yellow, grab people’s attention. Other colors, such as black and gold, demonstrate elegance and luxury. Colors connect to emotion as well. For example, red symbolizes passion or love, while blue exudes calmness or sadness. The colors you choose should reinforce the personality, mission, and vision of your business or organization. If you have a company-wide color scheme, use those colors when crafting signage, products, and websites.
Texture and Touch Impact Interactions
Products and signs are three-dimensional objects made from materials with physical surfaces. How your items feel will impact customer interactions, prompting them to purchase the item or put it down. For products with furry, fuzzy textures, make sure your manufacturers wash the lengthy fibers. Otherwise, they may feel rough or uncomfortable. If you sell glass or transparent items, wipe the surfaces so they don’t appear dirty. No one wants to purchase a mirror with handprints all over it. Take care to manage the tactile aspect of your products so people have the most positive experience.
Use these psychology-based tips for eye-catching design to craft the business and product of your dreams. Research which technologies and services will help you shape the perfect design. Bring your ideas to the table and let your innovation shine.
