From content creation, social media advertising, all the way to web design, your entire digital strategy heavily relies on your SEO. Different parameters and prerequisites set by search engines will define how you’ll tackle each and every branch of your digital output. If the latest content trends indicate video content domination, you won’t spend dozens of hours per month on spewing short-form blog posts instead, much like mobile optimization is far from an option, it’s a necessity to rank properly.
However, knowing just how comprehensive SEO strategizing can be, not to mention the ongoing monitoring, analysis, adaptation, and the like, most companies today are looking to outsource and automate as much as possible. By leveraging automation, your business can focus on the more valuable tasks across your digital strategy, as opposed to spending hours of your invaluable time on repetitive and often mind-numbingly boring assignments. Automation also allows for reducing human error and thus elevating the accuracy of your overall strategy.
Here, we’ve covered some of the more common SEO tasks that are time-consuming and error-prone, but you can fortunately automate them to the benefit of your digital marketers and your entire organization.
Ongoing website analysis
Different websites call for different types of analyses, especially if you’re dealing with an ecommerce store as opposed to a minor, one-page informative site. Depending on the platform your site is built upon, whether it’s WordPress or something else, you can use the built-in plugins such as Yoast to spot on-page SEO opportunities as well as issues.
Ongoing SEO analysis can be automated with software precisely so that you can avoid human error, but also to use the suggestions these tools will often offer in order to improve your site’s ranking potential with a stronger keyword portfolio, better metadata, quality links, etc.
Consistent SEO reporting
One of the most time-consuming and error-prone tasks is SEO reporting. Most marketers will waste precious hours of their time filtering swarms of data collected from a wide array of different digital platforms, which often means your end results will be biased and incomplete.
Automating reporting with comprehensive SEO reporting tools for agencies can help pull all data from all your platforms, filter the information, and create actionable, relevant reports. Instead of hours, reporting will take minutes and you’ll be able to focus on implementing more advanced solutions and refining your SEO strategy.
Posting on social media
The entire social media management process is a demanding, time-consuming one that calls for endless creativity as well as patience. You need to think of everything from understanding follower preferences, ideal timing for posting your content, responding to questions and comments, expressing appreciation for shares, and of course, managing reviews.
In all of those tasks, the very least you can do for your brand is to automate social media posting and scheduling with a single tool. When your content is ready, you can use your analytics tools to see when your audience is active, schedule your posts for those times, and let the tool cover the rest.
Keyword and backlink monitoring
Knowing that your content is already a major source of leads for your business, you need to make sure that you’re creating, posting, and adapting your content on a regular basis. That includes constantly looking at your backlinks across your website, your keyword implementation, and the like, which means spending hours on a task where you are also likely to miss something and make mistakes.
To avoid the hassle of these proportions, you can automate keyword and backlink monitoring and allow your built-in software to see when you need to check on your backlink profile, but also your social media footprint.
Keep your YouTube channel optimized
In addition to your social media platforms such as Facebook, Instagram, and Twitter, you also need to keep an eye on your YouTube channel. Menial tasks such as picking out the perfect thumbnail, optimizing tags, and finding relevant topics and trending subjects can take hours every day.
What you can do is use a range of automation tools specifically designed to tackle YouTube and then streamline all of these processes to free up your schedule and make sure you’re using the most approved strategies to enhance your YouTube SEO.
Analyze your competitors
Knowing what you’re doing well and what you should be doing better is a major part of your strategy. Add to that, you should also keep an open mind when it comes to learning from the best in your industry: your competitors. If you already have a prominent position in your market, you can rest assured they are doing the same with your ranking, too.
So, automate your competitor analysis in order to see what kind of keywords they use, what sources they’re citing on their sites, and what you can learn from them to upgrade your own SEO efforts in 2021.
Regular website crawls
Much like your SEMrush analysis of your website-wide keyword implementation, you also need to make sure that other elements on your on-page SEO are in order. For example, your backlink quality, technical SEO features, as well as metadata and the like are all vital in refining your SEO strategy. Depending on the size and complexity of your site, you might spend anywhere between half an hour to a few hours going through such grueling work manually.
Instead, you can set up regular website crawls with tools such as Screaming Frog to index your pages, check for any SEO irregularities, broken links, or missing metadata on your site. You should connect your tools with your existing arsenal such as Google Analytics to make sure you leverage all available information.
In 2021, your digital strategy will depend on how well you delegate your workload, but also to what extent you can leverage technology and various software solutions to automate a range of tasks. With these aspects of SEO automated, you can rest assured that your SEO will be on the right track, you’ll be able to rank higher over time to position your brand in your market, and gain the recognition you deserve.
