Live from the Driveway: Mitsubishi Motors and Amazon.com Collaborate for World Premiere of All-New 2022 Mitsubishi Outlander
FRANKLIN, Tenn., Feb. 8, 2021 /PRNewswire/ — Mitsubishi Motors North America, Inc. (MMNA) today confirmed details for the much-anticipated global debut of the upcoming all-new 2022 Mitsubishi Outlander. In the same way that Outlander will challenge conventions regarding both the brand and the segment, the launch will do the same. Through a first-of-its-kind collaboration with Amazon, the 2022 Outlander will be the first vehicle ever unveiled on Amazon Live.1 The debut will take place on Tuesday, February 16 at 6 p.m. EST.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8730951-mitsubishi-partners-with-amazon-to-premiere-2022-outlander
The reveal will take place on Amazon here. Along with the announcement, Mitsubishi and Amazon today released a video teaser of the World Premiere, which can be found here.
Developed under the ideal “I-Fu-Do-Do,” a Japanese term that means “authentic and majestic,” the all-new Outlander demonstrates strength and quality from the inside out. The exterior design signals a new direction for Mitsubishi Motors, projecting strength and confidence, while the interior offers an upscale and quiet escape from the outside world. Rugged and bold, true to Mitsubishi Motors, the 2022 Outlander also debuts an updated version of the company’s rally-proven Super All-Wheel-Control all-wheel-drive system.
“The debut of the all-new 2022 Outlander caps off the reimagining of the entire Mitsubishi Motors lineup in the United States,” said Mark Chaffin, chief operating officer for MMNA. “Our collaboration with Amazon underscores the game-changing spirit at the heart of this car and our brand.”
Chaffin continued, “We started the product-led reinvention of the company with the redesigned Mirage and Mirage G4, followed by a new powertrain for the Outlander PHEV plug-in hybrid, a host of safety features added to the Outlander Sport, the reimagined Eclipse Cross, and very soon, the all-new 2022 Outlander.”
Mitsubishi Motors is so confident that the 2022 Outlander will impress, it is giving away a vehicle to one lucky winner as part of the launch celebration. Entries may be placed either through the link at www.mitsubishicars.com or on www.amazon.com/MitsubishiOutlander from February 16, 2021 to March 31, 2021.2
Additionally, Mitsubishi Motors confirmed that the first batch of U.S.-bound 2022 Outlanders will soon be loaded onto vessels and headed for the U.S., following the recent start of production.
“We’re focused on creating unique experiences that surprise and delight our customers, and unveiling the new 2022 Mitsubishi Outlander on Amazon Live brings the excitement of an auto show directly to customers’ homes,” said Munira Rahemtulla, Director, Amazon Live. “This collaboration allows us to provide more options for customers to discover new products and brands, and helps Mitsubishi connect with customers in a new and meaningful way.”
Media and interested customers can sign up here to receive updates and reminders around the World Premiere of the all-New Mitsubishi Outlander here. Shoppers can sign up here to receive updates on pricing and availability here.
Disclaimers
- The 2022 Mitsubishi Outlander can only be purchased through a Mitsubishi Motors dealer partner. Vehicles will not be sold on Amazon.com or any Amazon subsidiary.
- NO PURCHASE NECESSARY. A purchase will not increase your chances of winning. Sweepstakes begins at 12:00 PM ET on 2/16/21 and ends at 11:59:59 PM ET on 3/30/21. Open only to legal residents of the 48 contiguous United States, 18+ years of age. For Official Rules, including how to enter, odds, prize details and restrictions, visit 2022mitsubishioutlandersweeps.com. Void in Alaska, Hawaii, and where prohibited. Sponsor: Mitsubishi Motors North America, Inc.
About Mitsubishi Motors North America, Inc.
Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc., (MMNA) is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. MMNA was the top-ranked Japanese brand in the J.D. Power 2020 Initial Quality study, ranking sixth overall and experiencing the greatest year-over-year improvement of any brand.
Located in Franklin, Tennessee, MMNA is a part of the Renault-Nissan-Mitsubishi Alliance. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.
