The Ecommerce industry is on a never-ending upward trajectory, and the sector is constantly rising in market value as well as competitor saturation. While there is a lot to gain by entering the Ecommerce market, it’s important to know that success is never a guarantee in such a competitive environment. You’re not the only one trying to make it big, and whatever niche you’re in, you’re probably battling dozens of competitors for search engine dominance, traffic, and conversions.
To stand out, you have to take a calculated approach and create a strategy that will differentiate your Ecommerce store from everyone else in your field. Given the fact that your website is your biggest selling point and your most important asset, you have to be careful when creating your domain name.
A good domain name can set your brand apart in peoples’ minds and the search results, so let’s take a look at the five key tips you should use to create the ideal domain name for your business. Here’s what you need to do.
Weaving the brand into the domain
Firstly, it’s important to note that modern customers get attached to the brands they love, and rarely will they deviate to any other online store if they feel that your brand is a part of their life. While there are many ways an Ecommerce brand can build customer loyalty and develop such a meaningful relationship, it’s also important that you do it through your domain name.
The domain name you choose or come up with needs to be memorable and distinguishable from other domains in the competitive online market, which is why creating a branded domain is one of the best choices at your disposal. Branded domains are impactful and memorable, and they set you apart, but you have to make sure that your domain name is concise and easy to remember. Avoid long strings of words and stick to a single-word branded domain.
Adding the relevant keywords
Of course, experienced marketers and business leaders know that you can leverage your domain name to give your online store an SEO boost and make it rank higher in the search results. To do this, you should build a keyword-driven domain name and try to combine it with your brand name if possible.
Weaving a relevant keyword into the domain is a great way to rank higher for the relevant search terms that your customers are typing into Google, while the brand part will immediately help the associate your business with what they’re looking for. Be careful, though, because you don’t want the keyword to lengthen your domain name too much, so choose a short keyword that’s relevant to your niche.
Creating a personalized experience
Of all the things that can set your Ecommerce brand apart, personalization will never fail to win customers over. Nowadays, customers crave a more personalized experience and more personalized interactions with Ecommerce stores in order to feel valued and respected as individuals. Not only that, but Ecommerce personalization allows you to boost conversions and retention by showing the customer exactly what they want to see.
To start, you should personalize your domain name by adding a .me top-level domain extension to your domain name so that the customer can easily differentiate your URL from the rest. Whether you’re running a personal or a corporate brand, making sure that your domain name boasts a more personal tone of voice and image is a great way to get people to interact with your site and keep coming back over the long term.
Properly structuring your subdomains
Of course, you not only have to create a strong domain name, you also need to build a domain structure that’s well-organized and intuitive. To achieve this, many people will go with the traditional subdomains for the different pages on their website, but a more effective solution might to choose subfolders instead.
Subfolders help create a simpler, yet more effective domain structure while giving you an SEO boost in the process. Because Google reads subfolders as parts of the original domain, you can easily build a recognizable online presence for all of your pages.
Avoiding the common domain name mistakes
Last but not least, there are some domain name mistakes that you should avoid at all cost if you want to boost brand stickiness and avoid ranking penalties. Make sure to keep your domain name as short as possible, and ensure that it’s grammatically correct.
Avoid purposeful grammar mistakes unless you already have a recognizable brand, or you know that you can build a strong brand presence. Avoid any special characters like hyphens, and don’t include numbers in the domain name if you want to boost visibility and brand stickiness over the long term.
Wrapping up
Your domain name can make or break your Ecommerce business nowadays, so make sure to choose one wisely. Use these tips to create a memorable, personalized, and impactful domain name that customers around the world will know and love.
