Automation enables businesses of all sizes to use software and disruptive technologies to control processes, boost reliability, and reduce operating expenses. Savvy business owners understand that apart from being user-friendly, cheap, and fast, automation enables organizations to generate huge profits using fewer resources. Here are some of the automation tools your business should be using:
Buffer and Hootsuite for Social Media Scheduling
Image via Unsplash by Tim Bennett
According to Hootsuite, a solid social media presence enables businesses to build brand awareness, develop client relationships, and even make sales. However, the management of social media accounts can be hectic and time-consuming. Buffer and Hootsuite provide the solution by enabling you to automate social media campaigns.
With these two tools, you can:
- Engage with clients across private and public channels in one dashboard.
- Engage and monitor activities across all social platforms.
- Align and secure your social media platforms.
- Boost efficiency and response times.
Slack for Workflow Automation
Team coordination is one of the most significant barriers that businesses face when growing. To overcome this barrier, Slack has developed an interface that allows you to manage multiple employees.
According to Forbes, team coordination can be a challenge for companies when scaling. Using Slack’s interface, you can manage your staff easily after adding your company’s departments and onboarding individuals associated with those departments.
Team members need to join their respective clusters, and from there, you can assign projects to each member or department and keep them connected.
MailChimp, Convertkit, and Pinpointe for Email Marketing
Pinpointe is a cost-effective option for email marketing tasks. It includes features such as a spam score checker, an autoresponder, and many ready-to-use email templates. ConvertKit and MailChimp also serve the same purposes. You can also use these tools for segmenting your contact list and sending automated emails to clients, for example, during their birthdays.
Google Ads and AdRoll for Sales Automation
Google Ads allows businesses to automate lead generation, choose when to show adverts, show the target audiences, and budget per day, week, or month. The tool helps to attract online traffic to your site. You can use AdRoll to automate your social media marketing campaign. The tool has flexible segmentation and excellent cross-platform capabilities, offering features like:
- Conversion reporting.
- Detailed analytics.
- Expert optimization.
Zapier and IFTTT for Scheduling Automation
Zapier and IFTTT are simple yet effective tools that allow you to create automated actions between essential apps for your business. With these tools, you can automatically:
- Save attachments to Google Drive in Gmail accounts.
- Send blog posts to Twitter immediately you click publish.
- Back up Google docs files to Dropbox after saving them to OneDrive.
Canva for Greeting Cards
You can combine Canva, an online graphic design tool, with marketing automation tools to create scalable systems for automatically sending:
- Holiday cards.
- Personalized greeting cards.
- Anniversaries messages.
- Birthday cards.
- Client appreciation notes.
Telling clients thank you for your business through greeting cards is a perfect reminder that you value their support. It demonstrates that you acknowledge and appreciate their contribution to your business’s growth.
Automation frees your time, allowing you to focus on the most delicate or urgent tasks at hand. It is essential to incorporate marketing, workflow, sales, and social media automation tools into your business to ensure the highest levels of customer service, satisfaction, and retention.
