Global smartphone company OPPO, continues to take smartphone technology to new heights with the launch of the first ever microscopic lens on a smartphone. Pioneering a new frontier, OPPO has ventured into microscopic magnification for smartphone cameras with its ‘Microlens’ that delivers images with a level of detail previously only possible with a microscope.
Supporting human curiosity to know more, the Microlens magnifies subjects by 30 times optically, and 60 times with hybrid magnification, going far beyond traditional macro photography. Colour, shape, size and scale, all look different at a microscopic level of magnification. Making its debut on the OPPO Find X3 Pro that was globally revealed last month, the Microlens is a testament to OPPO’s leadership in smartphone innovation and imaging technology, enabling users to capture worlds within worlds.
Tarek Zaki, Senior Product Manager at OPPO MEA, said, “OPPO has always broken barriers when it comes to smartphone cameras, with several ‘firsts’ to our name. Microscopic imaging was a natural step in smartphone photography for us. The appeal of the unknown and unseen can’t be overstated. Curiosity and a desire for knowledge have seen humankind explore the deepest oceans and venture into the vast depths of space. Our Microlens provides a new sensor that inspire users to re-experience the world around them and the details in things that we often take for granted. It also adds an element of fun for consumers to use the phone as a pocket microscope and look at everyday objects from a new perspective, with extreme detail.”
OPPO’s Microlens went through several stages of development, learning from sapphire glass manufacturers and light guide manufacturers, to deliver never-seen-before magnification on a camera phone.
Technology Innovations
The Microlens has a tiny ring light around the lens that provides even illumination and keeps the subject bright. OPPO uses two side-emitting LED lights, carefully manipulating and matching the colour temperature range with the Microlens’ custom ring-light to achieve significant results that a traditional LED would have been too large and bright to deliver.
The Microlens is treated with a custom cleaning solution, making it over 10 times more resistant to minute specks of dust or hair particles that could easily degrade picture quality as they would also be highly magnified.
Structural Innovations
Due to the unique mounting method required for a Microlens, OPPO installed the microscope module on the back cover of the phone, instead of mounting it on the motherboard. OPPO’s industrial design engineers had to work to maintain the structural and aesthetic integrity of the phone.
Design Innovations
While the exterior of the lens needed to be black to match the phone’s styling, the opacity of a black ring light guide would impact quality. OPPO engineers overcame this by integrating a large lens and a hidden double-light guide. Semi-transparent ink was specially created with the optimum level of opacity to achieve a finish that looks black to align with the Find X3 Pro‘s space-age, award-winning design. The bespoke ring light enables the Microlens to capture evenly lit, mesmerising images with accurate colour balance and a stunning perspective while maintaining design excellence.
The Microlens allows users to explore a new, microscopic world of fabrics, skin, hair, plants, the tiniest insects that take on a new form. Matched with best-in-class wide and ultra-wide imaging technology, OPPO’s smartphone cameras with Microlens, deliver versatility, quality assurance and attention to detail that is not available on any other smartphone camera today.
OPPO continues to push the boundaries of innovation, delivering a human-centric experience that empowers users to explore further and achieve more. For more information, visit www.oppo.com/ae.
About OPPO
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO’s business covers 40 countries with over six research institutes and five R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 12 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.
To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.
