AT&T Launches Build-A-Plan: A Fully Customizable Wireless Experience Where Customers Control What They Pay for
What’s new: AT&T is launching Build-A-Plan, a new wireless plan designed to give customers more choice, control, and value. Beginning May 27, Build-A-Plan customers can connect to America’s largest wireless network1 starting at $15.00 a month2 and adjust their plan month to month to better match their budget, lifestyle, and connectivity needs.
Why it matters: Consumers increasingly demand services that provide financial flexibility. Build-A-Plan delivers exactly that, with a more personalized approach to wireless. Whether customers want to prioritize affordability one month or add more features and data the next, we are making it easy for our customers to adapt without being locked into a one-size-fits-all approach.
Quotable: “Customers want plans that fit their lives. Other carriers offer structured, one-size-fits-all plans bundled with extra services that customers aren’t asking for while calling it ‘savings’,” said Jenifer Robertson, executive vice president and general manager, AT&T Consumer. “By giving our customers the freedom to tailor their wireless service month to month, we are giving them an affordable way to connect to America’s largest wireless network and still control their budget. It is a win-win.”
The details: Starting May 27, Build-A-Plan will be available online: https://www.att.com/plans/build-a-plan/
1Compares cellular networks, excluding satellite.
2Plus taxes & fees. Limit one line. Must bring unlocked, eSIM-capable phone. See details
Read more AT&T Wireless news
