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California Winery Enhances Guest Experience with Redwood

Businesses of all kinds are embracing what some are calling the “Roaring 20’s”. One such example is Hook & Ladder Winery in the Russian River Valley of Sonoma County, California. During pandemic-induced shutdowns the winery turned to a wide-ranging remodeling effort to improve guest amenities for the day shutdowns ended and business operations normalized. Featuring prominently in the remodeling effort are sustainably harvested redwood lumber and timbers from Humboldt Sawmill.

Hook & Ladder Winery in the Russian River Valley of Sonoma County, California remodeled key indoor and outdoor amenity areas to better accommodate social distancing and maximize all the property has to offer its guests. Redwood lumber and timbers from Humboldt Sawmill were key to the remodeling effort.
Hook & Ladder Winery in the Russian River Valley of Sonoma County, California remodeled key indoor and outdoor amenity areas to better accommodate social distancing and maximize all the property has to offer its guests. Redwood lumber and timbers from Humboldt Sawmill were key to the remodeling effort.
Redwood 6"x6" timbers serve as posts holding up large fabric shade sails, an important feature at Hook & Ladder Winery for guest comfort on hot days.
Redwood 6″x6″ timbers serve as posts holding up large fabric shade sails, an important feature at Hook & Ladder Winery for guest comfort on hot days.
The Hook & Ladder tasting room features two redwood bars and custom ladder.
The Hook & Ladder tasting room features two redwood bars and custom ladder.

“I don’t think you could visit Hook & Ladder Winery and not notice the redwood,” states Devin Ruddick, VP, National Sales Manager. “Humboldt Sawmill really took our experience to a whole new level. When people come to our vineyard they look around and in a world of social media, find so many different areas in which to capture a great day that they are having.”

Key outdoor uses of redwood on the property include numerous 6″x6″ timbers supporting large fabric shade sails, and a deck that serves not only as a stage area for musical acts, but as a creative way to hide a critical irrigation system. Plenty of outdoor seating at redwood picnic tables and benches was a must-have.

Inside the tasting room redwood was used on the bars, in lattice work near the ceiling, as baseboards, and finally for a beautiful ladder able to roll side-to-side across the wine library, giving tasting room staff easy access to the wines for guest pours and product sales.

In selecting redwood for the remodel, Hook & Ladder Winery had two major prerequisites in mind. According to Ruddick, “Humboldt Sawmill’s sustainable practices were really right in line with our philosophy, along with the fact that we wanted structures that were going to be durable, that were going to last.”

Reserve your tasting at Hook & Laddery Winery in the beautiful Russian River Valley and visit GetRedwood.com to learn how to incorporate redwood into your own remodeling projects.

About the Mendocino Family of Companies

The Mendocino Family of Companies include Allweather Wood, Humboldt Redwood Company, Humboldt Sawmill Company, Mendocino Forest Products, Mendocino Redwood Company.  

In aggregate Mendocino Companies owns 440,000 acres of Forest Stewardship Council® (FSC® C013133) certificated timberland, constitutes the largest waterborne wood treater in the Western USA, and is the largest producer of redwood lumber in the world. Humboldt Sawmill produces large timbers and custom cuts in redwood and Douglas-fir for “program” business. Additionally, Mendocino Companies owns and operates a 25-megaWatt biomass Cogen plant and largest wood pellet plant in California.

For more information, please visit www.MendoCo.com.

SOURCE Humboldt Sawmill Company, LLC

Ben

I am the owner of Cerebral-overload.com and the Verizon Wireless Reviewer for Techburgh.com. My love of gadgets came from his lack of a Nintendo Game Boy when he was a child . I vowed from that day on to get his hands on as many tech products as possible. My approach to a review is to make it informative for the technofile while still making it understandable to everyone. Ben is a new voice in the tech industry and is looking to make a mark wherever he goes. When not reviewing products, I is also a 911 Telecommunicator just outside of Pittsburgh PA. Twitter: @gizmoboaks

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