Upstreet Craft Brewing, a B-Corp certified beverage company on a mission to refresh the community, is launching Libra Hazy IPA, its second style non-alcoholic craft beer across Canada. Libra was created by Upstreet owners Mitch Cobb and Mike Hogan’s need to socialize without sacrificing their health. They aren’t alone; today, 66% of millennials want to reduce their alcohol consumption*, and the global non-alcoholic drink market is expected to grow to $30 billion by 2025**.
After two and a half years of research and development and successfully launching the first Libra Pale Ale in October 2020, Head Brewer and Co-Owner Mike Hogan set his sights on creating a non-alcoholic IPA that wouldn’t disappoint. Libra’s Hazy non-alcoholic IPA looks, tastes, and feels like the real thing but with only 50 calories and .4% alc/vol. Using traditional brewing methods, dry-hopped El Dorado, Idaho 7, Strata and Comet come together to create a balanced IPA bursting with tropical fruit and mango aroma and flavours.
“Libra is on a mission to create light, refreshing artisanal beer that fits your life, not the other way around,” says Mitch Cobb, Co-Owner, Upstreet Brewery. “Our original Libra Pale Ale has taken off, but we didn’t want to stop there. We are obsessed with bringing different flavours and styles of non-alcoholic craft beer to more Canadians. This is just the beginning.”
Libra Hazy IPA and Libra Pale Ale are available nationally on Well.ca, Drinklibra.ca and in UpStreet’s 3 locations in Prince Edward Island and Nova Scotia and at Coleman’s Grocery Store in Newfoundland. If you love an IPA and a Pale Ale, you can get the best of both worlds with our Libra Crowd Pleaser combo pack. Shop now and follow us on Facebook/ Instagram:@drinklibra.
*March 15, 2021, Beverage Daily.
**July 11, 2019, Global Market Insights.
About Upstreet Craft Brewing:
Upstreet Craft Brewery is a beverage company on a mission to refresh the community with its collection of craft beer, line of vodka seltzers, craft sodas, and Libra, a brand of non-alcoholic craft beer. It was the first company on Prince Edward Island to gain B-Corp certification and has three locations across two provinces and national distribution on Well.ca.
SOURCE Upstreet Craft Brewery
