Blogging is a way to express yourself creatively, and it can also bring in some extra income. It’s helpful to find inexpensive ways to increase blog traffic so that you don’t waste money before the blog has even earned it. Let’s take a look at some of those low-cost ideas.
Add Plenty of Content
Long-Form Blog Posts
When your blog is still new, focus on posting some longer articles of about 1,000 words. When search engines scan for requested information, they’re looking for articles of substance. Make yours stand out with excellent writing and plenty of words.
Fresh Content
A blog that hasn’t seen a new article in months puts off a “stale” vibe, and readers as well as search engines will lose interest. Keep the content fresh and up to date, and share it often.
Choose the Right Writer
Blogs are comprised of written content, and even if you love to write, you may want to experiment with other writers. This gives your blog variety and keeps it full of fresh, constant content.
Remember, making a blog stand out in search engines takes more than creativity. A writer experienced in SEO (search engine optimization) is often your best bet. Experienced bloggers use keyword research to find keywords the content should contain, which allows a search engine to find the article when someone searches for a topic. Sharpen your skills in keyword research to improve your blog posts and, ultimately, blog traffic.
Market Your Blog
Market your blog just as you would market any other business. Here are a few ideas for marketing yourself:
Social Media
Take advantage of free advertising by sharing your blog posts with friends. Ask them to read, like, comment, and share your content. This gets the word out and quickly allows more people to see your blog. Create a business page about your blog and share that link on social media. On Facebook, you can even boost posts for a small fee to let a lot of new people view your blog. It’s all about increasing traffic.
Business Cards
Your blog is a business, so go ahead and treat it that way. Create business cards so that you can hand them out when it’s appropriate to share what you do. How often do people ask what you do when you’re out socializing? This is a great opportunity to hand them a card and let them know they’ll enjoy reading your content.
When designing the cards, make sure they show your blog’s personality. Choose the right style and design so that the card is easy to read and reflects the mood of your blog. Even the font makes the difference between a card that someone will throw away and a card they’ll refer to often. Design wisely, and start promoting your blog as a business.
Hopefully, our thoughts on the inexpensive ways to increase blog traffic will encourage you as a blogger and inspire you to take the steps toward monetizing your blog.
