The e-commerce market is booming and will only grow in the next few years: by 2022, it will reach an unthinkable $5.4 trillion. Whether people order online, from pizza in their area to clothes from an overseas online store, these goods need special packaging. We will give some tips on how to design product packaging for e-commerce.
What is the packaging for?
The development of packaging design for a product is an important stage in product branding. Any manufacturer wants a product to be recognizable and successfully sold to a wide range of buyers. This is where unique packaging comes to the rescue. Thanks to it, you can attract the attention of potential buyers and tell them about the features of the product. On the other hand, buyers like high-quality, stylish storage of products – it is doubly pleasant to buy, give, and receive something in a neat, laconic design as a gift. Therefore, if you are not in the ranks of packaging design, you should consider partnering with a company like RXDco that will design this packaging for you. Below are some general guidelines
Simplicity and clarity
People are less likely to buy products with unnecessary information on their packaging because buyers cannot understand what features a product has. Therefore, it is advisable to keep the packaging as simple as possible. To do this, you should highlight the main beneficial qualities of the product and focus only on them. It is better to place secondary information in less visible places to distract attention from the primary information.
Unusual colors
Most often, people associate the attractiveness of objects with brightness and expressiveness. This feature of perception should be used when developing packaging design. An unusual combination of colors, contrasting accents, and other “tricks” of coloring effectively attract the attention of potential customers. Therefore, their use has a qualitative effect on the likelihood of customers purchasing products.
Illustrations
Attractive packaging should contain thematic images. This will help make the product memorable. In addition, illustrations will help customers quickly understand what function the product serves and why it is worth buying. An image can do the impossible for packaging a product. It can be used in cases where the product belongs to both the premium segment and the low-price one. The illustration looks equally good on packages of biscuits and toothpaste. Both children and adults love it. So illustration is a critical element of the packaging, which also serves as product identification.
Functionality
Some types of goods can only be transported in packaging. To do this, it must have convenient dimensions and other carrying aids. Some products are best placed in a box with handles, while others require additional internal reinforcements. Always remember that packaging must fulfill its primary function – to protect the goods from external damage. Therefore, it is vital to make it as convenient and reliable as possible. In addition, when choosing the type of packaging, one should consider the material, the degree of fragility, and the product’s value. The higher the risk of damage to the goods, the stronger the container or box must be.
Current trends
To succeed in e-commerce, you need to know the ideal packaging and what is essential to pay attention to. The modern packaging design should be distinguished by an unusual structure: asymmetry, a combination of textures, and reliefs. A win-win tool is storytelling. This is a remarkable way to convey information to the target audience using various examples and sketches. In addition, you can use a design with a story that reflects the policy and direction of the brand. Over the past few years, such a trend as minimalism has been gaining popularity. Clients are attracted by the presence of small but high-quality traced details, reading a specific, non-standard concept, and identifying the author’s message.
Final Words
E-commerce packaging is a very demanding market segment that is constantly evolving. The boom in the e-commerce market is changing our everyday life so much that following progress becomes the main condition for survival. New distribution channels have the potential further to change buyers’ habits and motivations for shopping. People will order more often, make even more demands on products and packaging manufacturers.
