Understanding how to learn more about your online target demographic is the first step in deciding whether you need to cater your brand to your current fans or redirect your marketing campaigns to get your company in front of the right people. Here are three ways your business can start looking at who your site visitors are and adapting.
Make Use of Platform Analytics
The first step to discovering more about your audience is also the easiest. If your company is active on the most popular social media platforms, including Facebook, Instagram, and Twitter, you have access to built-in software that’s already recording audience insights for you. These trackers will give you clear data on what times your audience is engaging with your content most, where they’re discovering your brand, and how often they’re returning to your pages.
Engage Your Audience Directly
Talking to and engaging with your fans on social media can tell you a lot about who your online demographic currently is. You can not only note the specific terminology and trends that will allow you to better relate your marketing to your audience but also ask your followers direct questions. For example, publishing a post asking what your followers want to see from your brand or how they found your company can provide your team with incredibly valuable information.
Keep an Eye on Site Visitor Data
Unless your site host provides its own analytical tools to help your business stay informed about who is visiting your website, the data to which you have access regarding your audience is limited. However, enriched first-party data allows you to gain nonspecific but still vital insights, such as the regions in which your site visitors live or even their age ranges. Setting up your site to track information that helps you answer key questions is one of the best ways to learn more about your online target demographic.
It’s important to know that if your business is catering to a millennial audience or younger, there’s value in transparency. Your customers or fans will appreciate knowing how or why their information is being collected when they visit your site. Most websites now offer options for site visitors to opt out of tracking or brief explanations that allow visitors to understand more about how this practice improves your business. It’s a small gesture, but this move improves your company’s credibility and gives off an air of honesty for which many shoppers are looking today.
