From Vinyl, CD and MP3 to .MOO: Moodelizer App Launches with Next-Generation Sound Format Moodelizer Takes Musical Creativity within Social Media to New Heights

Moodelizer, the Sweden-based sound technology company behind the invention ofreactive music, is launching its app with a suite of proprietary audio capabilities and the aim of becoming the new industry standard at the intersection of social media and reactive music. As creators around the world realizethat music doesn’t have to be merely a detached backdrop to the action on screen, the Moodelizer app takes musical creativity to new levels by handing over the power of reactive music arrangement from professionals to creators. The app is a music-forward video editing tool featuring patented .MOO sound format: easy-to-use reactive music that fits video – not the other way around. From remixing songs in real time, to choosing from an extensive catalog of top tier music, the new features are guaranteed to enhance video and social media.

“Moodelizer is building a brand new standard in video creativity and in music distribution. We believe the future of music includes allowing creators to interact with music on their favorite social platforms”, says MoodelizerCEO Mathias Rosenqvist. “Social media creators have long enjoyed a growing number of creative tools for visuals but have seen very little development within audio. It’s time to bring musical creativity on par with visual creativity and connect the two for more engaging output. Reactive music does just that; we believe that Moodelizer is perfectly positioned with the music format of the future.”

Moodelizer is betting big on its patented reactive audio technology as the sound format of the future for digital music. With Moodelizer, creators can make great sounding videos in no time and instantly elevate the art of storytelling through its powerful audio technology. The built-in reactive sound engine lets you arrange music as you makeyour video with a number of brand new features. Touch the screen while you’re filming and change the music in real-time. Preset your musical arrangement in Clips and shoot a video in perfect sync with your tunes. Add beat-synced visual effects or record yourself singing along using your Bluetooth earbuds. Moodelizer does not solely require wired headphones to perform any of these functions.

One of Moodelizer’s unique advantages is its ownership of its music catalog. Moodelizer owns the only catalog in the world that comes in reactive sound format and with the rights pre-cleared for ease of use. By contrast,licensed music, owned by the major record labels and featured on social media platforms, is still static and non-manipulable, resulting in a fairly-flat, one-dimensional musical experience on social media. While other apps out there feature visual effects and filters for your video, Moodelizer focuses on the music and the value it adds when it’s part of the creation process rather than an after-effect.

“Moodelizer is the music-forward video maker with easy-to-use reactive music that will elevate your short videos,” continues Rosenqvist. “The new features really raise the bar for the possibilities of creator-controlled reactive music within a social media network.”

What’s New In The Latest Version of Moodelizer

Moodelizer’s new product features are about making things easy and building a product creators love and can easily engage with:

• Growing catalog of reactive music – now at over 250 original tracks not found elsewhere, composed by Sweden’s leading songwriters
• Live music editor in camera

• Automated music editor for multiple camera clips

• Record yourself singing along or talking using Bluetooth earbuds

EMBARGOED UNTIL FEBRUARY 22, 2022

• Add visual effects in tune with the music

• Share or send directly to TikTok, Instagram, Facebook, Youtube and other popular social media sites

Moodelizer plans to expand the app’s AI capabilities and roll out new features controlling music via body tracking, facial recognition, emotive recognition, augmented reality and more. The new Moodelizer app is free and available to download on both Android and iOS devices now.

To understand how Moodelizer works, view the links below:

Moodelizer app Touch Before n After

Moodelizer app Clips Before n After

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About Moodelizer

Founded in Stockholm in 2014 by award-winning music producer Carl-Michael Herlöfsson and Vice Media Nordics founder Mathias Rosenqvist, Moodelizer is the inventor of reactive music. The company is on a mission to to make reactive music the next industry standard on digital platforms by developing disruptive software for adding reactive music to video. The Moodelizer mobile app is now available on iOS and Android. For more information on the company, visit Moodelizer.com.