Offering free samples is a classic in-store marketing strategy that retail stores can use to benefit their customers and business in several ways. Find out why you should offer free samples in your retail store if you aren’t already.
Introduce New Products
Offering free samples is a creative way to highlight and introduce new products. You want your customers to be as excited about new product releases as you are, and incorporating free samples is one way to generate this excitement. Customers tend to stick with products that they know and love, but samples act as a way to introduce them to new products that they may not have tried otherwise.
Increase Customer Retention
Some retail stores have become famous for their free samples, such as Whole Foods and Costco. Sometimes, the promise of free samples alone is enough to keep customers coming back. Offering samples also helps you strengthen your business’s bond with your customers and encourages loyalty, especially over some of your competitors. Offering free samples might be just the thing that your business needs to stand out from the competition and win the favor of your target audience.
Attract New Customers
Who doesn’t love free samples? Setting up a free sample bar or display at your storefront could be an amazing way to attract potential customers’ attention. After potential customers have tried your products, they might love the samples enough to come in and purchase a full-sized product or browse the rest of what your store has to offer. Setting up free samples is a fantastic way to spread the word about your business and get your brand name out there.
Offering free samples is an example of an effective in-store marketing strategy that your retail business should take advantage of to stand out from the competition and online stores. Remember these reasons why you should offer free samples in your retail store when brainstorming fresh new marketing strategies for your business year.
