Press Releases

NEXT-GENERATION ATSC 3.0 BROADCASTING TO TAKE CENTER STAGE AT 2022 NAB SHOW

 With next-generation television broadcasts now reaching nearly half the viewing public in the U.S. and recent international expansion of the technology into Jamaica, the future of broadcast and broadband delivery will be among the highlights of the 2022 NAB Show in Las Vegas at the end of this month – powered by groundbreaking technologies developed by Advanced Television Systems Committee (ATSC.)

“As the broadcasting industry makes plans to meet again at the NAB Show, we’re looking forward with great enthusiasm for the future of ATSC 3.0 – truly an international broadcasting standard that is now on-air in South Korea, Jamaica, and the U.S., with key ingredients of ATSC 3.0 also set for deployment in Brazil.  Broadcasters have spent the last two years laying the groundwork for the rapid expansion of ATSC 3.0 signals, which now reach nearly half of all U.S. viewers in almost 60 markets.  Consumer TV receivers are now available in dozens of configurations, and we’re excited to see what’s next for accessory receivers and antenna products that will help even more consumers take advantage of next-generation broadcasting,” said ATSC President Madeleine Noland.

ATSC Platinum Sponsors Gaian Solutions, Pearl TV, and Sinclair Broadcast Group will each feature extensive demonstrations in the ATSC booth.  Additional displays are planned by ATSC member organizations AWARN, CeWi, Fincons, and Mediathand.

“Guide to ATSC 3.0 at the Show” Now Available

ATSC is offering a free “Guide to ATSC 3.0 at the Show” that details 38 exhibitors who will be featuring ATSC 3.0 technology in their booths, including the expansive ATSC booth itself that will anchor the Future of Delivery Pavilion in the new West Hall of the Las Vegas Convention Center.  ATSC’s “Full Steam Ahead” pavilion will be found at W9022 in West Hall.

15 different NAB Show Conference sessions discussing all facets of ATSC 3.0 technology and deployment are planned throughout the four-day NAB Show, and 11 additional educational presentations are scheduled in the ATSC booth itself.

In addition to these presentations, the ATSC booth will also be the site of industry receptions sponsored by Hewlett-Packard Enterprise, American Tower, MadHive, and ATSC’s Brazil Implementation Team during the first three days of the NAB Show.  The schedule for in-booth presentations and events includes:

SUNDAY, APRIL 24

12 Noon:  Monetizing Audiences with the RUN3TV Application Platform, presented by Pearl TV

3 PM:  Consumer Insights on NEXTGEN TV Marketing Campaign, presented by Pearl TV

5 PM:  Welcome Reception sponsored by Hewlett-Packard Enterprise
 

MONDAY, APRIL 25

10:00 AM:  ATSC 3.0 in Your WiFi? – Here’s Why, presented by Mediathand

11:00 AM:  NextGenTV Experiences in the Industry 4.0 Era – A TAIC-SIMO Model Perspective, presented by Gaian Solutions

12 Noon:  Advanced Emergency Information Services Consumer Facing Research, presented by Sinclair Broadcast Group

1:00 PM:  Linear Digital Streaming Using Datacasting, presented by CeWi

2:00 PM:  Advanced Advertising Technology for NextGen TV, afternoon coffee and presentation by MadHive

5 PM:  Reception sponsored by American Tower

TUESDAY, APRIL 26

10:00 AM:  HDR in Today’s Market, presented by Sinclair Broadcast Group

11:00 AM:  What is Your ATSC Spectrum Value Today? Tools and Protocols to Unlock Its Potential, presented by Gaian Solutions

12 Noon:  Rebuilding Emergency Manager-Local Station Relationships with Advanced

Emergency Information, presented by AWARN

2:00 PM:   NextGenTV: Success Stories, Future Trends and Priorities, presented by Fincons

5:00 PM:  Reception to Celebrate the SBTVD Forum’s Progress on Its TV3.0 Project, presented by ATSC 3.0 Brazil Implementation Team

                                                      # # #

About ATSC:
The Advanced Television Systems Committee, Inc. is an international, non-profit organization developing voluntary standards and recommended practices for broadcast television and multimedia data distribution. ATSC member organizations represent the broadcast, professional equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries. ATSC also develops implementation strategies and supports educational activities on ATSC standards. ATSC was formed in 1983 by the member organizations of the Joint Committee on Inter-society Coordination (JCIC): the Consumer Technology Association (CTA), the Institute of Electrical and Electronics Engineers (IEEE), the National Association of Broadcasters (NAB), the Internet & Television Association (NCTA), and the Society of Motion Picture and Television Engineers (SMPTE). For more information visit www.atsc.org.

Ben

I am the owner of Cerebral-overload.com and the Verizon Wireless Reviewer for Techburgh.com. My love of gadgets came from his lack of a Nintendo Game Boy when he was a child . I vowed from that day on to get his hands on as many tech products as possible. My approach to a review is to make it informative for the technofile while still making it understandable to everyone. Ben is a new voice in the tech industry and is looking to make a mark wherever he goes. When not reviewing products, I is also a 911 Telecommunicator just outside of Pittsburgh PA. Twitter: @gizmoboaks

Related Articles

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button