Ricoh Imaging Americas Corporation today announced the RICOH GR IIIx Urban Edition. Previously announced as a part of the RICOH GR IIIx Urban Edition Special Limited Kit, the camera can now be purchased on its own. The RICOH GR IIIx Urban Edition camera body will be available in late July at www.us.ricoh-imaging.com as well as at Ricoh Imaging-authorized retail outlets for the manufacturer’s suggested retail price of $1,049.95.
| Main features of the RICOH GR IIIx Urban Edition |
The RICOH GR IIIx Urban Edition camera body is accented by a navy-blue ring around the lens barrel. This color was selected to represent typical street shooter imagery such as deep blue skies reflected in a puddle following a rainfall or the bright neon signs of a never-sleeping city. The camera body is finished in metallic gray, reminiscent of the gritty tones of the urban landscape. This unique exterior finish requires a multi-coat process, which results in the camera’s distinctive appearance and smooth texture. The coating also helps to make it easier for a photographer to get a firm grip on the camera.
This camera also features the functions that were announced for the Limited Edition Kit. These are:
- Snap Distance Priority mode*, a new exposure setting: Once the preferred distance for snapshots and the desired depth of field (DOF) are set in advance, the camera lets the user quickly and easily recall these settings. This setting is programmed to select the aperture, providing the depth of field used in pan-focus photography, making it particularly handy for quick snapshot photography.
- Auto Area AF (Center) focus mode*: Instead of covering the entire image field, this mode operates only in nine focus zones around the center of the image field, preventing the camera from focusing on unintended elements, such as a grassy field in the foreground of an image.
- Enable AF mode shutter-release capability: When the shutter-release button is pressed halfway down, the user can lock the AF system only, without locking the AE system.
- Snapshot mode: A distance setting of 11.5 feet (3.5 meters) has been added to the Snapshot mode; and a long press on the monitor during playback allows the user to instantly recall the playback function selection menu.
* These functions are also available for the standard GR IIIx model with the installation of function expansion firmware (Published).
When the camera’s power is turned off, the camera displays an original shut-down screen featuring the product logo and a street-view image symbolizing the package’s urban-oriented concept.
Note: The camera’s other specifications are identical with those of the standard GR IIIx model.
| About Ricoh Imaging Americas Corporation |
Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company Ltd., a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Company Ltd. Is part of Ricoh Group, which operates in about 200 countries and regions.
The company operating now as Ricoh Company Ltd. was originally founded in 1919, under the name Asahi Optical Joint Stock Co. and launched its first SLR camera in the 1950s under the PENTAX name. Today, the company continues to produce the heritage-rich, award-winning line of PENTAX DSLR cameras, lenses and sport optics equipment as well as Ricoh’s offering of stylish and compact digital cameras, known for their wide-ranging, rich set of features.
For further information, please visit www.us.ricoh-imaging.com
