The Insurance Institute for Highway Safety (IIHS) today announced the winners of its 2023 top safety awards and every tested Mazda vehicle made the list. These vehicles include the Mazda3 Sedan, Mazda3 Hatchback, CX-30, CX-5, CX-50 and CX-9.
New for the 2023 program year, IIHS strengthened the requirements for its TOP SAFETY PICK and TOP SAFETY PICK+ awards, demanding better side crash protection, improved pedestrian crash prevention systems and superior headlight performance.
IIHS notes the biggest change to the criteria for both awards is the replacement of the original IIHS side crash test with the updated evaluation launched in 2021. The updated test involves 82 percent more energy than the original test. Vehicles must earn an Acceptable or Good rating in this tougher test to qualify for TOP SAFETY PICK. The Mazda CX-5, CX-9, and Mazda3 all stood out with top, Good ratings in this test.
“We applaud IIHS for continually raising the bar and pushing the industry to continually improve its crashworthiness and crash avoidance technologies,” said Mazda North American Operations President and CEO Jeff Guyton. “Safety is a top priority for Mazda and we are proud to have all tested vehicles achieve TOP SAFETY PICK for 2023.”
To learn more about advanced safety at Mazda, please visit the MazdaUSA.com website – https://www.mazdausa.com/why-mazda/safety.
The IIHS is an independent, non-governmental safety-testing organization, funded by the insurance industry. For more information, visit https://www.iihs.org/ratings/top-safety-picks.
Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts, and customer service support of Mazda vehicles in the United States, Canada, and Mexico through approximately 780 dealers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario, and operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at News.MazdaUSA.com.
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