Yoga has become a worldwide phenomenon, with more than 300 million yogis around the world. After over a decade of rapid growth, the global yoga industry is only expected to continue to increase in value and is projected to be worth $66.23 billion by 2027. This would be the result of a CAGR of 9.6% from 2021 to 2027. The offline yoga course segment accounts for the majority of yoga market share as 67% of yoga practitioners do yoga at home; however, the online yoga market has flourished enormously, due to the outbreak of the COVID-19 pandemic. The global yoga industry is transforming rapidly with a focus on high quality, easy to understand, and interactive virtual yoga content with accessories that help users to monitor and analyze their exercises. In 2021, the revenue of the yoga apparel market was estimated to be worth around 22.7 billion U.S. dollars worldwide.
SMRT Lab’s response to the new demand for smart accessories will provide yoga lovers with a unique experience. The SMRT Yoga Mat can track all yoga activities in one app without distracting their regular routines. It is a premium yoga equipment using a special sensor surface and applies Machine Learning to make yoga practice measurable by analyzing yoga movements and stability during practice. All the more, it is developed by a company who is producing your regular yoga mats, but with a premium natural rubber base and eco-polyurethane top surface which itself will take your yoga experience to a whole other level.
What SMRT Yoga Mat offers to yoga lovers:
- makes yoga practice measurable and traceable
- it analyzes yoga movements and stability during practice
- it thrives to improve your routine by monitoring the balance and the symmetry, measuring the
intensity and the time of the exercise
SMRT Lab stresses the fact that compared to other smart yoga mats they do not want to affect the routines. Their goal is to develop a yoga mat that does not change the essence of yoga, one that doesn’t need to be worn and doesn’t need any connected devices during practicing.
As a smart accessory it connects yoga instructors to yoga practitioners to have an interactive practice even when they cannot meet in person. They can analyze, discuss every exercise, and share the results. The SMRT Yoga Mat comes with a dedicated app for iOS and Android with tons of free features, but it can also be boosted with paid options according to the user’s needs.
The product is tested, validated by industry experts and ready to go. SMRT Lab is currently negotiating with multiple distributors to launch the SMRT Yoga Mat in Europe and shortly after that worldwide.
For more information about the SMRT Yoga Mat please visit https://smrtyoga.com/ or watch our video about it.
In case of any further questions please get in touch with us on the following contact details.
About SMRT Lab
SMRT Lab is the innovation department of Trocellen GmbH, a recognized manufacturing company from Germany. Our mission is to bring new, innovative ideas to the company and show new potential to a an already established industry. We focus on IoT solutions and our most promising product so far is the SMRT Yoga Mat. High level production quality meets digitalization, sport and unique personal experience.
*References
26 INTERESTING YOGA INDUSTRY STATISTICS [2023]: YOGA TRENDS + REVENUE
