Press Releases

Hisense Devotes to Bring Consumers with Immersive Experience through Innovative TV Products

 Leading global home appliance and consumer electronics brand Hisense has today published to results of a study into UK TV owners’ viewing habits as part of its bid to better understand and serve consumers in one of the company’s key international markets.

Hisense ULED X brings excellent experience to people's life
Hisense ULED X brings excellent experience to people’s life
Priorities of impact consumers purchase a TV
Priorities of impact consumers purchase a TV

Hisense exists to provide people with more opportunities to enjoy quality life, and spend time with loved ones over shared interests and passions. While these hobbies and priorities are shared by people across the world, Hisense is aware that having a nuanced understanding of each country and its unique TV culture is an important precursor to international success. Doing so will allow it to service and communicate with local viewers more effectively and authentically.

Catherine Fang, Executive Vice President of Hisense International, said: “Our technology is designed to provide the best audio and visual experience possible. With a commitment to innovation and cutting-edge technology, Hisense will continue to provide consumers with opportunities to give people joyous moments, whether that’s with their loved ones, or for a moment of individual solace.”  

The research focussed on Britons’ attitudes to popular TV series – and their theme tunes – and the effect those views have on TV purchasing decisions. Half (49%) of those surveyed for the study watch their favourite shows to relax, and a third (30%) do it as a way of family bonding.

Considering this, it is unsurprising that so many UK households were found to be planning to upgrade their televisions (34%). Picture quality (73%), size of screen (70%) and sound quality (58%) were found to be the biggest priorities among consumers considering a purchase.

Television was widely recognised as playing a key role in British culture, with nearly a third (29%) saying it was a “national pastime” and the same amount claiming that watching good television made them happier.

With the already-announced ULED X and U8 coming to the UK soon, Hisense hopes to provide more high-quality products to establish itself even more firmly in the UK and internationally and bring the ultimate experience to consumer’s life.

About Hisense

Hisense is a leading global home appliance and consumer electronics brand. Hisense’s business covers multimedia products (with a focus on Smart TVs), home appliances, and IT intelligent information. Recently, Hisense has grown rapidly and is now operating in more than 160 countries.

Ben

I am the owner of Cerebral-overload.com and the Verizon Wireless Reviewer for Techburgh.com. My love of gadgets came from his lack of a Nintendo Game Boy when he was a child . I vowed from that day on to get his hands on as many tech products as possible. My approach to a review is to make it informative for the technofile while still making it understandable to everyone. Ben is a new voice in the tech industry and is looking to make a mark wherever he goes. When not reviewing products, I is also a 911 Telecommunicator just outside of Pittsburgh PA. Twitter: @gizmoboaks

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