LG UNVEILS NEW DIGITAL SIGNAGE DISPLAY WITH INTEGRATED BROADSIGN OOH ADVERTISING PLATFORM FOR EV CHARGERS
LG Business Solutions USA has unveiled an attractive new digital signage display for public electric vehicle (EV) charging stations, an integrated solution that is expected to help maximize return-on-investment for installations at hotels, stadiums, shopping malls and more. Pairing 55-inch high-brightness LG digital displays with the powerful Broadsign out-of-home (OOH) advertising platform, the new solution is being demonstrated for the first time in multi-partner EV charging demonstrations at InfoComm 2023 (booth #1642).
“Accelerating the transition to a clean energy future requires the integration of many more EV charging kiosks across North America, and LG is helping incentivize property owners to install more of these kiosks by enabling greater profitability per unit,” said James Pfenning, Technical Sales Director, LG Business Solutions USA. “As manufacturers add this revenue-generating signage into their charging kiosks, property owners and custom integrators will be able to generate more revenue and greater ROI while providing valuable benefits to customers, passersby and parking lot users.”
The most significant special features of the EV charging kiosk in the LG InfoComm booth are the dual-sided 55-inch displays with the integration of the Broadsign platform. This powerful technology combination empowers owners to sell and display third-party advertisements through Broadsign’s programmatic advertising platform. The Broadsign Platform enables media sellers to access global media buyers through a network of more than 35 integrated advertising buying platforms, including The TradeDesk, Google DV360 and Yahoo.
“Media buyers are seeking new ways to reach EV owners and audiences near restaurants, retail environments, and other locations where EV chargers typically reside. LG’s new solution, developed alongside our team and other collaborative partners, makes it easier for property owners and governments to install and run EV chargers that support dynamic advertising in locations where key audiences frequent,” said Chadi Borghol, Broadsign Director of Sales. “We’re thrilled to team up with LG to unveil ad-supported EV charger solutions like this, which will unlock new revenue opportunities for property owners and local governments, expand advertiser access to a key audience, and reduce previous barriers to EV charging infrastructure growth.”
The new LG display solution is leveraged in ChargeCast and ChargEview, the first in a series of EV charger innovations arising from multi-party collaborations with North American kiosk enclosure manufacturers LSI and Melitron and charge point operators EV Range and SWTCH. ChargeCast, the dual-display model being demonstrated at InfoComm, is specified for the U.S. market and incorporates elements from LG, Broadsign, LSI and EV Range. LG is also partnering with Melitron, SWTCH, and Broadsign for ChargEView, a U.S. and Canadian market-based EV charging DOOH platform.
The kiosk designs reflect direct consumer input, including a taller-than-average height and larger digital display along with a thinner profile that enables simple placement and installation. Customers can choose single or dual-vehicle charger options, with single or dual-sided displays, depending on their needs.
Optimized for EV charging station applications, the rugged 55-inch LG display (model 55XE4F) is a brilliant screen designed for outdoor use including in direct sunlight. It features 4,000 nits of brightness, a slim profile, robust IP56 protection from the elements, technology that enables full visibility with polarized sunglasses and a screen made with impact-resistant protective glass.
As public programs and municipalities increasingly direct funds to promote private construction of EV infrastructure, buyers may be able to subsidize their initial costs, reducing recoup periods and delivering even greater ROI thanks to the LG digital signage and Broadsign advertising solution. This technology to help grow a robust EV charging station market complements other LG green energy initiatives and supports the company’s commitment to environmental sustainability.
To learn more about LG’s digital signage solutions at InfoComm 2023, please visit https://www.lg.com/us/business.
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About LG Business Solutions USA
The LG Electronics USA Business Solutions division serves commercial display customers in the U.S. lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Business Solutions USA delivers business-to-business technology solutions tailored to the particular needs of business environments. Ten-time ENERGY STAR® Partner of the Year LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a $68 billion global force in consumer electronics, home appliances and air solutions. For more information, please visit www.LGSolutions.com.
