Toyota invites drivers to get electrified with the 2023 Beyond Zero “Electrified Diversified” campaign. Beyond Zero is Toyota’s vision to reach beyond carbon neutrality with the products, services and operations offered; and find new ways to make a positive impact on the planet and society.
Toyota’s electrified vehicles are helping to reduce carbon emissions to ultimately drive towards the Beyond Zero vision. Toyota believes in the power of choices by offering a full spectrum of Electrified powertrains for consumers to choose from – Battery EV, Hybrid EV, Plug-In EV, Fuel-Cell EV – there’s an option for everyone.
“Toyota offers more low and zero emission vehicles combined than any other automaker including battery electric, hybrid electric, plug-in hybrid electric and fuel cell electric offerings,” said Mike Tripp, Vice President of Vehicle Marketing & Communications. “Beyond Zero is all about giving our customers a choice, and we’re excited to offer a wide range of vehicles featuring a diverse portfolio of electrified powertrains to best fit our customers’ lifestyles, helping to reduce their carbon footprint today.”
The fully integrated targeted campaign was developed by Saatchi & Saatchi. The campaign expresses the confidence and excitement that drivers will experience driving Toyota’s lineup of electrified vehicles, featuring Toyota models such as: Tundra Hybrid, Sienna, Prius, bZ4X, and Mirai, to name only a few.
In the :30 spot, titled “Electrified Diversified,” viewers are taken through various life moments displaying the unlimited possibilities within Toyota’s carbon-emission reducing lineup, including an off-roading adventure, a beach barbeque, a child’s birthday party, a fun night out, among other quick-paced shots. The spot highlights the message of inclusivity of electrified offerings, freedom of choice, and features an array of Toyota electrified vehicles that stand out in style, power, and durability. The campaign signifies that there’s an electrified vehicle for everyone.
Media Placements
The “Electrified Diversified” Beyond Zero campaign extends across digital video, digital content, streaming audio, programmatic, paid social, and paid search. High profile sports programming includes Thursday Night Football on Amazon. Partnerships include iHeart Media, Wired, Forbes, Hearst and more. Paid Social runs across Meta and Reddit.
About the Beyond Zero Vision
Toyota is demonstrating its commitment to reducing carbon emissions by providing 16 electrified vehicles for customers to choose from, including 12 hybrid electric models, two plug-in hybrid electric models, the bZ4X battery electric vehicle, and the zero-emission hydrogen fuel cell electric Mirai (currently available in California).
In addition to Toyota’s electrified vehicle lineup, Toyota’s efforts to reach its Beyond Zero vision include a number of different conservation and other initiatives. For more information, please visit: https://www.toyota.com/electrified-vehicles/.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 24 electrified options.
Through its Driving Possibilities initiative, the Toyota USA Foundation has committed $110 million to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 U.S. operating sites.
