Not Your Mother’s Hearing Aid: Signia Launches New, High-Tech Hearing Device That Makes Hearing Aids, Dare We Say, Cool?
Over 1.5 million people suffer from hearing loss, but most don’t want to admit it. In a recent study among Canadian adults between the ages of 40 and 79, just 8% of men and 5% of women admitted to hearing impairment, but when experts evaluated their hearing, the results were alarming; 63% of men and 46% of women had measurable hearing loss, showcasing a deep-seated stigma around hearing loss and a subsequent aversion to hearing aids.
“Whenever people think of hearing devices, they think of the bulky, unattractive hearing aids that our grandparents used to wear”Post this
Signia, a global leader in hearing aids, is devoted to shattering this stigma once and for all to help improve the quality of life for hearing-impaired consumers with the launch of its newest product: Signia Active Pro IX – now available in Canada.
Active Pro IX is in a category of its own. As the world’s only instant-fit rechargeable solution powered by the Signia Integrated Xperience platform with RealTime Conversation Enhancement technology, Active Pro IX empowers mild to moderate hearing loss users to reconnect and contribute to dynamic conversations in any noisy environment to live fully social and active lives, just as they are meant to.
Gone are the days when you can say you’re “not old enough” for hearing aids. Active Pro IX shatters every stigma of the look and feel of a traditional hearing aid. Created for a generation who hasn’t yet found an attractive solution to support their hearing loss, the Active Pro IX is designed to look like an effortlessly cool earbud that offers all the benefits of a prescription-grade hearing aid with advancements in modern technology and connectivity to iPhone and Android devices.
But Active Pro IX is more than a sleek design and innovative technology; it’s a full-service experience. This means its users can walk into a hearing clinic and gain access to personalized hearing loss counseling and one-on-one support to help them understand the scope of the Active Pro IX’s technological capabilities and address their unique needs.
“Whenever people think of hearing devices, they think of the bulky, unattractive hearing aids that our grandparents used to wear,” says Michèle Dostaler, Head of Product at Signia. “Our goal with the new Active Pro IX model is to break down this longstanding stigma with discreet and cool designs that empower hearing-impaired individuals to reconnect to the conversation and enjoy their lives again, without anyone knowing they’re wearing a hearing device.”
More details on Signia Active Pro IX include:
- In a recent study Signia Integrated Xperience was shown to provide an incredible +12dB (SNR) in a simulated noisy group conversation scenario1 which is a remarkable 4.1dB (SNR) improvement compared to the best the competition has to offer.
- RealTime Conversation Enhancement technology
- Full prescription-grade hearing aid in a familiar earbud design
- Instant fit with various ear tip sizes
- Comes with a portable charger providing 29-hour runtime including 5 hours of streaming; charge on the go option with up to 8 hours of charge in just 30 minutes
- Features Bluetooth® LE Audio
- Hands-free calling for iPhone and some Android phones tap to answer with CallControl
- IP68-certified – means wearers can enjoy an active life without worrying about sweat or dust getting in the way
- Contemporary minimalist design
- Colours: black, rose gold, white, brown
- Seamless connectivity to iPhone and Android for audio streaming
- Accessories: StreamLine Mic, StreamLine TV, miniPocket
- Sold through independent hearing clinics
Expanding Access to Signia Hearing Technology
In addition to Active Pro IX, Signia is also launching its Active IX hearing aids, which feature the same modern earbud design to appeal to hearing aid rejectors at an affordable price point. Active IX includes Signia’s Augmented Focus technology, automatic directionality, and streaming audio connectivity, among other advanced features. By making the Active Pro IX and Active IX form factor available at different technology levels, Signia is reinforcing its commitment to making innovative hearing technology more accessible.
To learn more about Signia and Active Pro IX and Active IX, please visit www.signia.net.
About Signia
Signia is one of the world’s leading hearing aid brands. We aim to enhance human performance through iconic innovations and consumer-friendly designs that shape the hearing health market. Since its launch in 2016, Signia has regularly brought world-first hearing solutions to the market and is a pioneer in rechargeable hearing technology.
In addition to highly innovative hearing aids, Signia also delivers tools and apps to increase customer interaction and engagement at all levels of hearing aid management. Signia, and its hearing care professionals, enable hearing aid wearers to not just correct hearing loss but to gain an edge – to Be Brilliant.
1 Jensen et al. (2023). Improving the signal-to-noise ratio in group conversations with Signia Integrated Xperience and RealTime Conversation Enhancement. Signia White Paper.
