AccuWeather is pleased to announce that Entravision has purchased six of its StoryTeller+ Display Systems, enhancing how its stations will deliver the news. The StoryTeller+ will enable Entravision to create more interactive content for viewers, making broadcasts more engaging, easier to follow, and faster to produce and deliver on-air ahead of the competition, when breaking news happens. Additionally, StoryTeller+ will allow Entravision to simplify how it organizes its news presentations. With everything in one place, producers can easily build and update graphics, videos, and other content without juggling multiple tools. This streamlined easy-to-use approach saves time with superior news content that is clear, visually appealing, and connected to what’s happening in real time.
“We are thrilled to bring more interactivity and motion to our news presentations with the StoryTeller+ Display System,” said Bertha Gonzalez, VP of News for Entravision. “With it we can create more dynamic and engaging news stories and save time so we can more efficiently and easily focus on delivering the highest quality news to our viewers who count on us every day to keep them informed and up to date.”
StoryTeller+ from AccuWeather also offers the most granular mapping capabilities of any product on the market, allowing broadcasters to zoom in on specific neighborhoods with greater detail than ever before. Whether covering breaking news, local events, or global stories, Entravision can now bring viewers closer to the action by highlighting streets, landmarks, and other localized details. This feature ensures that viewers get a clear and localized understanding of what’s happening around the corner or on street corners around the world.
In addition to its highest quality visual capabilities, StoryTeller+ will play an important role during the critical upcoming and future elections, helping Entravision deliver real-time results in an easy-to-understand format, which is particularly key, during the 2024 closely watched contests. The StoryTeller+ system from AccuWeather can break down election data by county, state, or district, and show the results visually, keeping viewers best informed of any changes as they happen.
“AccuWeather StoryTeller+ Display Systems combine all the most important features to a news team in one place so they are better equipped to quickly present the news with interactive, leading-edge technology that attracts and engages viewers,” said Ryan Ayres, GM of Local Media Services at AccuWeather. ”With StoryTeller+, Entravision can now deliver a more dynamic and engaging news experience that is easy for viewers to follow and understand and keeps them from even thinking about changing the channel.”
StoryTeller+ also allows Entravision’s stations to easily access and share content across their entire group, making it quicker and more efficient for different stations to access the same high-quality content, ensuring consistent news delivery and saving time without having to start from scratch at each location.
For further details about StoryTeller+ Display Systems, please visit: https://afb.accuweather.com/storyteller
About AccuWeather, Inc. and AccuWeather.com – AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, PA and other locations around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their lives and get more out of their day through radio, television, newspapers, smart phones, tablets, connected TVs, the AccuWeather Network and AccuWeather.com. Additionally, AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites.
To track storms and their impacts visit AccuWeather.com, the free AccuWeather mobile app, the AccuWeather TV Network or AccuWeather partner outlets.
About Entravision – Entravision (NYSE: EVC) is a media and advertising technology company. Our broadcast properties include the largest television affiliate group of the Univision and UniMás television networks and one of the largest groups of primarily Spanish-language radio stations in the United States, providing our customers with substantial access and engagement opportunities in the top U.S. Hispanic markets. Smadex, our programmatic ad purchasing platform enables customers, primarily mobile app developers, to purchase advertising electronically and manage data-driven advertising campaigns. Learn more about our offerings at entravision.com.
