Rogers to Deploy Comcast’s World-Class Connectivity and Entertainment Products In Canada as Rogers Xfinity
Rogers Communications will deploy Comcast’s leading entertainment and connectivity products to Canadians under a new brand – Rogers Xfinity. Now, the Rogers Xfinity brand will appear to customers across their user experiences, online, in the Rogers mobile app, and on their TV.
“We’re thrilled to bring Comcast’s leading-edge Xfinity suite of products and services to Canadians,” said Tony Staffieri, CEO, Rogers. “Rogers Xfinity will give our customers world-class Internet and entertainment services on Canada’s fastest and most reliable network.”*
As part of today’s introduction, the first phase of Comcast’s Entertainment OS launches with Rogers Xfinity Streaming. The next-generation entertainment platform will redefine the way Canadians watch TV by bringing live sports, entertainment, and news, with on-demand and streaming apps into one simple view and integrated interface so customers can spend less time searching and more time watching. As a world leader in converged experiences, Comcast’s platform brings AI, cloud, and voice capabilities to transform and continually evolve how Canadians enjoy Internet and entertainment.
“Rogers is a fantastic partner that shares our goal of providing customers with world-class connectivity and entertainment experiences,” said Dave Watson, CEO of Comcast Connectivity and Platforms.
We’re proud that Rogers is rolling out the Xfinity brand, our network design, and our award-winning products. Today’s launch marks another important milestone for our global technology platform as we continue to bring Comcast innovation to our syndication partners around the globe.
Dave Watson
CEO of Comcast Connectivity and Platforms
Comcast’s global technology platform is the innovation engine behind its entertainment and connectivity products. It powers a full portfolio of advanced technology services – including connectivity, entertainment, smart home, and network design – and leverages AI, cloud and voice capabilities to deliver world-class products to customers in the United States and across the globe through international syndication partners like Rogers.
Rogers has a successful history of leveraging Comcast’s global technology platform to provide its customers with the best connectivity and entertainment products. In September 2024, Rogers and Comcast announced that Rogers will begin an industry-first implementation of Comcast’s leading network design to accelerate its efforts to deliver faster speeds, enhanced reliability, and lower latency across its footprint. In April, the companies announced a decade-long agreement to bring the latest connectivity and entertainment products from Xfinity.
Beginning today, that longstanding partnership extends to the brand Rogers uses to bring these products to market. For more information, please visit www.corporate.comcast.com.
*Claim based on winning National Overall Experience awards for Download Speed, Reliability Experience, Consistent Quality and Video Experience. Opensignal Awards – Canada: Fixed Broadband Experience Report May 2024, based on independent analysis of average fixed broadband measurements across all technologies recorded during the period Feb 1 – Apr 30, 2024 © 2024 Opensignal Limited.
