Tic Tac® Chewy!, the fruity new candy from Tic Tac® is introducing the world to its softer side with its first-ever creative campaign, “Soft on the Inside.”
Four playful 15 and 6 second ad spots give viewers a glimpse into how the candy with a crunchy shell and chewy inside can make people with even the hardest of exteriors unveil their softer sides with just one bite. From a courtroom to a tattoo parlor and even a biker bar, the spots show that anyone can enjoy Tic Tac Chewy! candy, no matter their vibe.
“When consumers think of Tic Tac, they think of our refreshing mints. However, this creative campaign distinguishes Tic Tac Chewy! from our mint offerings in a very fun way by highlighting the soft inside of this new fruity, chewy candy,” says Yann Bastien, Tic Tac Innovation Marketing Director. “This playful campaign allows the brand to introduce our new candy to existing Tic Tac fans and reach new Gen Z audiences.”
“Soft on the Inside” will also be supported on social media. To engage consumers, Tic Tac Chewy! will be launching “Chewy Confectionals” by partnering with influencers to answer hard questions to uncover their softer sides.
All ads were conceived and produced by creative solutions company, Translation. The ad officially debuted on February 10th and will be running through May 15th on streaming platforms and social media.
Tic Tac Chewy! candy, made with colors from natural sources only, is available in a single bag (1.8oz), share bag (3.4oz) and peg bag (7.0oz) in stores and online nationwide. Pick up a bag today and share with friends!
For more information on Tic Tac Chewy!, please visit www.tictac.com. Stay up to date on all things Tic Tac Chewy! by following @TicTacUSA on social.
About Tic Tac® Mints
The Tic Tac® brand was launched in the U.S. in 1969 by the Italian confectionery manufacturer Ferrero and has been a leading mint brand for over 50 years.
About Ferrero®
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life’s special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.
Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger®, CRUNCH®, Keebler®, Famous Amos®, Mother’s Cookies®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on Twitter and Instagram. www.ferreronorthamerica.com.
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